GOKE ILESANMI

Business Language and Communication

Fundamentals of effective persuasive communication(2)

By Goke Ilesanmi Last week, we said persuasion can be variedly defined. We stressed that being able to successfully persuade others to align with your view(s) is a skill that can be developed through training and practice. We said experience shows that many people approach persuasion in a way that makes it difficult for them …

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Fundamentals of effective persuasive communication

By Goke Ilesanmi Persuasion can be variedly defined. At one level of definition, it is conceived as the process by which a communicator tries to influence the attitudes, values, belief system, or action of his listener(s) or audience. In other words, persuasion involves motivating the audience through the power of communication to voluntarily change their …

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Communicating your unique selling point

By Goke Ilesanmi Life is about (healthy) competition. Whether you are a businessman, student, job-seeker, worker or even a beggar, you are daily confronted with peer competition. To stay ahead of competition, you need to identify and effectively communicate your Unique Selling Point (USP) also known as “Unique Selling Proposition”. Some years ago, a man …

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Communicating effectively as a manager

By Goke Ilesanmi All organisations, no matter what their size or scope, are held together by and perform their functions through the process of communication. Communication is indeed the channel of influence, the mechanism of change and the means of motivation that enables an organisation to reach its goal of productivity and profitability among others. …

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Mastering the essentials of effective business writing(2)

By Goke Ilesanmi Last week, we said there are four different skills of communication, that is, listening, reading, speaking and writing. We advised that business writing, especially for external communication to customers, suppliers, investors, etc., should be professionally handled because when it is done properly, it will enhance corporate image, boost business, among others.   …

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Mastering the essentials of effective business writing

By Goke Ilesanmi There are four different skills of communication. These are listening, reading, speaking and writing. Listening and reading are technically referred to as “receptive skills” because they are about assimilation; while speaking and writing are called “transmitting skills” because they are about articulation or dissemination. Mastery of all these skills is very important. …

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Deploying business-analysis tool for effective communication

By Goke Ilesanmi One thing that makes intellectual activities interesting is creativity. That is, ability to think outside of the intellectual box and transplant ideas from their original areas for meaningful application elsewhere. To be able to determine potential for success in the face of competition in business, existing and prospective entrepreneurs basically try to …

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Organisational crises and effective communication strategy(2)

By Goke Ilesanmi Last week, we said corporate organisations are vulnerable to crises. We expatiated that it is inevitable to be in business without experiencing situations involving lawsuits, sudden changes in company ownership or management, and other volatile situations on which stakeholders often focus.      We stressed that the good news is that organisations can …

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Organisational crises and effective communication strategy

By Goke Ilesanmi Corporate organisations are vulnerable to crises. In short, it is inevitable to be in business without experiencing situations involving lawsuits, sudden changes in company ownership or management, and other volatile situations on which stakeholders often focus. But the good news is that organisations can better cope with crises if they have established …

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Business communication and the role of correct tense application (3)

By Goke Ilesanmi Last week, we said Present Perfect Tense is formed through the combination of the singular primary auxiliary verb “has” or the plural form “have” and the past participle form of any verb involved, e.g.  “I have written the note”.      As regards Past Perfect Tense, we said this is the past form …

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