Theme: Enhancing Corporate Reputation and Bottomline through Strategic Digital-Age Corporate Communication Skills
INTRODUCTION
All organisations, no matter what their size or scope are bound together by communication. In fact, organisations spend 70 to 80 per cent of their time getting involved in some form of communication activity or another, that is, speaking, listening, reading and writing. The basic Functions of Management otherwise called “Strategic Management”, that is, (Strategic) Planning, Organising, Staffing, Directing and Controlling cannot be performed well without effective communication.
It is noteworthy that organisations and people who communicate effectively are more successful and peaceful. Mastery of communication allows you to effectively reach, sell and relate with a worldwide audience of customers for business transactions.
Any organisation that cherishes enduring success must be able to develop, execute and manage corporate communication effectively among its various stakeholders or audiences to enhance its corporate reputation. The audiences to be targeted through a corporate communication strategy include customers, prospects, employees, shareholders, the media, regulatory agencies and the general public.
ATTENDANCE INVITATION: A recent report by McKinsey & Company shows that only 13 per cent of customers remained loyal to a brand in 2017. So 87 per cent considered other brands while 58 per cent switched to a new one. Reasons for this were poor marketing communication or promotion and ineffective corporate communication. That is why we, GOKMAR COMMUNICATION CONSULTING are inviting you to attend our “STRATEGIC DIGITAL-AGE CORPORATE COMMUNICATION SKILLS COURSE” with the theme “Enhancing Corporate Reputation and Bottomline through Strategic Digital-Age Corporate Communication Skills”.
OBJECTIVE/BENEFITS OF THE COURSE
This course aims to enhance the Corporate Communication proficiency, Integrated Marketing Communication skills, professional writing acumen, interpersonal skills and business language proficiency of the target participants.
At the end of the programme, participants will be able to:
*Develop an Effective Corporate and Integrated Marketing Communication plan
*Proffer solutions to multiplicity of Corporate and Marketing Communication challenges
*Master Media Relations skills, write press releases and articles professionally
*Relate well with different stakeholders and/or publics
*Massively build and manage corporate reputation
*Speak professionally at public events
*Master the techniques of Strategic Corporate Communication
*Apply essentials (C’s) of business writing and communication
*Enhance their Corporate Communication efforts with linguistic and communication proficiency, etc.
WHAT TO COVER
To effectively address the training needs of participants, the following modules will be covered:
MODULE ONE: Meaning and Goals of Digital-Age Corporate Communication
Some of the discussion areas:
*General Business Communication
*Two Types of Business Communication
*Four Major Communication Skills
*Meaning of Corporate Communication
*Conventional and Online Corporate Culture/Identity, Branding and Positioning
*Conventional and Online Brand Awareness and Positioning
*Conventional and Online Corporate Reputation Management and Enhancement
MODULE TWO: Roles of a Digital-Age Corporate Communication Manager
Some of the discussion areas:
*Dynamics of ICT Explosion
*Internal Communication through These Tools (Memos, Company Profiles, Brochures, Newsletters, Employee Handbook, etc.)
*External Communication through These Tools (Press Releases, Press Conferences, Marketing Campaigns, Advertising, Digital Marketing, etc.)
*Customer Communications and Marketing
*Media and Public Relations Skills
*Managing Corporate Website, Email Communication, Social Media, Speech Writing, Presentations, Advocacy, etc.
*Ensuring Alignment of Employees’ (Online) Activities with Organisational Culture
*Crisis Communication
*Keeping Records of Major National and International Event Days for Likely Communication and Participation
*Strategic Corporate Communication (SWOT Communication Skills, etc.)
*Liaising with Marketing, HR and ICT Departments for Effective Communication
MODULE THREE: Adopting Integrated Marketing Communication Tools
Some of the discussion areas:
*Meaning of Marketing Communication
*Meaning of Integrated Marketing Communication
*Difference between Corporate Communication and Marketing Communication
*Personal Selling
*Public Relations and Publicity
*Direct Marketing
*Advertising
*Sales Promotion
*Events and Experiences or CSR
*Referral or Word-of-Mouth Marketing
MODULE FOUR: Establishing a Digital Corporate Communication Team
Some of the discussion areas:
*Implication of ICT Explosion for Conventional Corporate Communication Practice
*Mastering Digital Integrated Marketing Communication
*Departmental Composition of the Team
*Notable Social Network Platforms (Facebook, LinkedIn, Twitter(X), Threads, WhatsApp, Instagram, etc.)
*Necessary Guidelines for the Team:
Understanding Audience and Needs
Creating an Authentic Brand Voice
Socialising Well Online
Engaging Audience with Interesting and Valuable Posts
Avoiding Conflicts as a Team and Organisation (including Employees, etc.)
MODULE FIVE: Reinforcing Efficiency with Professional Presentation Skills
Some of the discussion areas:
*Process of Preparing and Writing Excellent Presentations for Effective Delivery
*Oral Delivery Methods
*How to Use Body Language to Enhance Your Presentations
*Building Self-Confidence/Overcoming Your Fears
*Differentiating between Anxiety and Fears
*Overcoming Your Temporary Stammer
*Connecting Effectively with the Audience
*Managing the Stage Effectively
*Handling Dreaded Question-and-Answer Sessions with Ease/Handling a Hostile Audience for Positive Corporate Communication
MODULE SIX: Mastering Personality, Persuasion and Negotiation Skills
Some of the discussion areas:
*Meaning and Types of Personality
*Profession-imposed Personality Peculiarities
*Meanings of Persuasion and Negotiation
*Sequence of General Persuasion
*Sequential Steps towards Successful Negotiation
MODULE SEVEN: Media, Corporate and Marketing Communication Skills
Some of the discussion areas:
*Fundamentals of Effective Business Writing and Communication
*Standard Stages of Writing
*Improving Corporate Writing Skills with Journalism Technique
*Effective News Report/Press Release Writing Skills
*Professional Article/Feature Writing Skills
*Innovative Copywriting Skills
*Special Proofreading and Editing Skills for Professional Grammatical Flawlessness
*Implications of (over-)reliance on grammarly/grammar checker
*Adopting (in-house) Writing Style for Uniformity of Corporate Communication
MODULE EIGHT: Digital-Age Functional Grammatical Skills for Corporate Communication
Some of the discussion areas:
*Nigerian English and Impacts on Global Corporate Reputation in the Digital Age
*Effects of Grammatical Voice and Diplomacy of Communication on Corporate Communication Efforts
*Mastering Advanced Mechanics of Tenses for Positive Corporate Communication Accuracy
TARGET PARTICIPANTS
This programme is designed for all Corporate Communication Managers, Marketing Managers, Public Relations Managers and all Managers who want to enhance their Corporate Communication, (Integrated) Marketing Communication and General Business Language and Communication skills.
DURATION: THREE DAYS (or more on special request)
*Lectures hold between 9a.m and 4.30p.m every day (including 30 minutes breaks)
VENUE: Our Office, Participants’ Office or as may be agreed.
OUR LAGOS OFFICE: 5, Owodunni Street, Beside Motayo Hospital, Off Amore Street, Behind Oshopey Plaza At Allen Avenue, Ikeja, Lagos, Nigeria.
OUR ABUJA OFFICE: 2, Euphrates Street, Artec Practice Building, off Aguiyi Ironsi Street, Maitama, Abuja.
TRAINING FEE PER PARTICIPANT: N420,000 (PRIVATE TRAINING PER PARTICIPANT) and N150,000 (GENERAL CLASS PER PARTICIPANT). Registration of at least 15 participants by an organisation attracts 15 per cent discount.
MODE OF PAYMENT: Pay the fee (VAT not inclusive) into Gokmar Communication Consulting Acc No: 1013548091 at Zenith Bank.
NOTE: Pay VAT using our corporate TIN: 17042669-0001.
After payment, call or text your name, teller number and phone number to any of these numbers: 08055068773; 08056030424
METHODOLOGY: This involves lectures, practical sessions, etc.
CERTIFICATION: At the end of the programme, participants will be given a certificate of attendance.
100 PER CENT-REFUND GUARANTEE
To emphasise the quality of our training programmes, there is 100 per cent refund guarantee for anyone or organisation that may feel not INTELLECTUALLY satisfied at the end of the course.
RETURN ON INVESTMENT
It is certain that the amount expended on the training will be regained many times within one year, given its effects on personal effectiveness and overall organisational performance and bottomline.
FACILITATOR
- GOKE ILESANMI (FIIM, FIMC, CMC), GUEST SPEAKER at the Sixth International Conference of UNIVERSITY OF THE WEST OF SCOTLAND, is the Managing Consultant/CEO, Gokmar Communication Consulting and Fellow of both the Institute of Information Management Africa and Institute of Management Consultants of Nigeria.
Please read Goke Ilesanmi’s Full Personal Profile on the online publication https://gokeilesanmi.com.ng/goke-ilesanmis-profile/
WHY WE ARE YOUR BEST CONSULTANTS AT GOKMAR COMMUNICATION CONSULTING https://gokeilesanmi.com.ng/why-we-are-your-best-consultants-at-gokmar-communication-consulting/
Tel: 08055068773; 08056030424
Emails: gokeiles2010@gmail.com, gokmarcomconsulting@gmail.com
Website: www.gokeilesanmi.com.ng