Author: Paul Mladjenovic Publisher: Wiley Publishing, Inc. Reviewer: Goke Ilesanmi          One of the fastest and easiest (though also risky) routes to achieving financial sufficiency is stock investing. It is therefore important for us to X-ray this book christened “Stock Investing for Dummies” to educate people on stock investing. It…

By Goke Ilesanmi Last week, we examined guidelines for the digital marketing communications team. We said adoption of the Digital Marketing Communications strategy means there must be effective collaboration among the Information and Communications Technology, Marketing and Corporate Communication Departments to be able to achieve an impressive digital marketing result…

Editors: Paula Martin and Karen Tate Publisher: John Wiley and Sons, Inc Reviewer: Goke Ilesanmi Project management, the process of guiding a project from the beginning through the middle to the end is indeed very taxing. This is because the project manager coordinates other professionals to achieve results. It is…

By Goke Ilesanmi Last week, we said the concept of effective communication, whether Marketing Communications and/or Corporate Communication, has changed in scope and dynamics in this digital age with the multiplicity of technological devices and social media platforms. We added that the world is now a global village with many…

Editors: Meredith Ashby and Stephen Miles Publisher: Oxford University Press, Inc Reviewer: Goke Ilesanmi Leadership, they say, is key to everything. That is why we are reviewing this book entitled “Leaders Talk Leadership” with the subtitle “Top Executives Speak Their Minds” this week. It is edited by Meredith Ashby and…

By Goke Ilesanmi The concept of effective communication, whether Marketing Communications and/or Corporate Communication, has changed in scope and dynamics in this digital age with the multiplicity of technological devices and social media platforms. The world is now a global village with many business and career opportunities as well as…

The Institute of Information Management (IIM) Africa and Records and Information Management Awareness (RIMA) Foundation have commenced 2022 free National Awareness Campaign tagged “National Digital Transformation and Data Protection Awareness Campaign” in a bid to sensitise organisations on the importance of digital revolution and data preservation. The campaign debuted in…

Author: Emmanuel Obeta Publisher: Self-Publishing Available on AMAZON Https://www.Amazon.com/dp/B0B55C9S8R Tel: +234 -8139322773; +234 -8034007393 Email: eobeta@gmail.com Reviewer: Goke Ilesanmi Branding is very critical to personal, business and organisational success. This is because it is the means through which businesses get credit for the quality they represent and deliver. It is…

By Goke Ilesanmi Persuasion can be variedly defined. At one level of definition, it is conceived as the process by which a communicator tries to influence the attitudes, values, belief system, or action of his listener(s) or audience. In other words, persuasion involves motivating the audience through the power of…

Author: Bradley Sugars Publisher: McGraw-Hill Reviewer: Goke Ilesanmi The book “The Real Estate Coach” with the subtitle “A Story of Real Estate Investment Success”, is written by Bradley Sugars, a renowned entrepreneur, author and business coach who has helped nearly a million clients around the world to achieve business success.…

By Goke Ilesanmi All organisations, no matter what their size or scope, are held together by and perform their functions through the process of communication. Communication is indeed the channel of influence, the mechanism of change and the means of motivation that enables an organisation to reach its goal of…

By Goke Ilesanmi We are now in the super-active period of electioneering in Nigeria, that is, the volatile period of political or electoral campaigns, beginning with the primary elections of political parties. It is worrisome that the political language, communication or messages of most of the political aspirants and their…

Author: Leo Oko Ogba Publisher: Self-Publishing Reviewer: Goke Ilesanmi Valuable first-hand experience, accurate historical record and right education are capable of changing the mindset of any group of disgruntled people through potency of enlightenment and persuasion as well as quenching the otherwise raging fire of conflicts, prejudice and/or discrimination. This…

By Goke Ilesanmi Last week, we said the first rule of persuasion is to establish your credibility. We explained that politically, thus, there is need for credibility of a message and even of those delivering the message. We emphasised that to achieve this, there should not be intimidation, expression of…

Author: Greg Balanko-Dickson Publisher: McGraw-Hill Reviewer: Goke Ilesanmi   Having an effective business plan is critical to the success of any business. That is why we are X-raying this text entitled “Tips & Traps for Writing an Effective Business Plan”. It is written by Greg Balanko-Dickson, a third-generation entrepreneur, Licensed…

By Goke Ilesanmi Last week, we said some of the additional political communication skills that politicians and campaign handlers need to master through training are Linguistic Diplomacy and Maturity in Political Speeches/Electoral Campaigns; Use of Powerful Introduction, Agility, Deportment, Vocal Rapidity, Mixed Styles, Codemixing, Codeswitching, etc.; Use of Personal Voice,…

Author: Arch Lustberg  Publisher: Pinnacle of Grace Reviewer: Goke Ilesanmi One of the ways to excel in life is to know how to effectively position, sell or market yourself in every situation. And communication is very critical to success in this area. That is why I want us to examine…

By Goke Ilesanmi Last week, we said we are now in the volatile period of political or electoral campaigns, beginning with the primary elections of political parties. We stressed that it is worrisome that the political language, communication or messages of most of the political aspirants and their teeming campaign…

Author: Bolutife Oluwadele Publisher: The Village Boy Academy Reviewer: Goke Ilesanmi   The major passion of some people is not just about personal success but how their nations and/or the world will enjoy massive transformation. That is just the truth. Such passionate people are national and/or global catalysts. They have…

By Goke Ilesanmi We are now in the super-active period of electioneering in Nigeria, that is, the volatile period of political or electoral campaigns, beginning with the primary elections of political parties. It is worrisome that the political language, communication or messages of most of the political aspirants and their…

Author: Sheila Holm Publisher: Jetmove Reviewer: Goke Ilesanmi     You need to conduct research and write a good business plan if you want to succeed in business. In fact, starting a business without having a good business plan realised through a comprehensive feasibility study shows lack of business direction. It…

By Goke Ilesanmi Las week, we said beyond packaging a great curriculum vitae (CV) as an applicant, you also need the reinforcement of a persuasive cover or application letter to boost your chances of being invited for a job interview. We educated that as opposed to what obtained in those…

Author: Kim Tasso Publisher: Thorogood Reviewer: Goke Ilesanmi Kim Tasso, the author of this text entitled “Dynamic Practice Development” with the subtitle “Selling Skills and Techniques for the Professions”, is an independent consultant. Tasso was the first director of marketing at Nabarro Nathanson between 1989 and 1993. Before that, she…

By Goke Ilesanmi Apart from packaging a great curriculum vitae (CV), you also need the reinforcement of a persuasive cover or application letter to boost your chances of being invited for a job interview. A cover letter, variedly called “letter of application”, “letter of introduction”, “transmittal letter” and “broadcast letter”…

Author: Ron Hoff Publisher: Andrews and McMeel Reviewer: Goke Ilesanmi It is a fact that brevity is one of the essentials of good communication. This is why I want us to X-ray this week, this book entitled “Say It in Six”, with the subtitle “How to Say Exactly What You…

By Goke Ilesanmi Failure to send the right messages will often result in loss of business, low morale in the workplace or soured friendships. If you are in customer service section, for instance, you need to think about the message you are giving customers. Do you really try to do…

Author: Tom Massey Publisher: Religious Broadcasting Inc. Reviewer: Goke Ilesanmi High performance is very critical to the survival of any organisation or individual. This is why I want us to examine this text entitled “Ten Commitments for Building High Performance Teams”. It is written by Dr. Tom Massey, a corporate…

By Goke Ilesanmi One thing that makes intellectual activities interesting is creativity. That is, ability to think outside of the intellectual box and transplant ideas from their original areas for meaningful application elsewhere. To be able to determine potential for success in the face of competition in business, existing and…

The remains of the late Deaconess Comfort Adedoja Alimson will be committed to mother earth on Saturday, May 14 at Ijebu-Ode, Ogun State. The late Deaconess Alimson, mother-in-law to Goke Ilesanmi, columnist with Nigerian NewsDirect Newspaper and Publisher, www.gokeilesanmi.com.ng, died on Tuesday, April 19, 2022 at the age of 83…