GOKE ILESANMI

Slider
be2

Be Your Own Brand

Authors: David McNally and Karl D. Speak Publisher: Jetmove Publishing Reviewer: Goke Ilesanmi Anyone that wants to succeed in life needs to create and build a personal brand. That is why we are examining this text entitled “Be Your Own Brand” this week. It is written by David McNally and…
Public Speaking

Communicating the viability of your business(4)

By Goke Ilesanmi Last week, we examined the technical feasibility, another segment of a feasibility study. We said it contains other sub-segments such as production planning; weights of raw materials and ingredients; equipment required; packaging and staffing levels, etc. We explained that once an entrepreneur has got information about potential…
1

Leaders Talk Leadership

Editors: Meredith Ashby and Stephen Miles Publisher: Oxford University Press, Inc Reviewer: Goke Ilesanmi   This text “Leaders Talk Leadership” with the subtitle “Top Executives Speak Their Minds” is edited by Meredith Ashby and Stephen Miles, business analysts at Heidrick & Struggles International, Inc, the world’s premier executive search and…
51TZG6yi+mL._AC_SY780_

The Real Estate Coach

Author: Bradley Sugars Publisher: McGraw-Hill Reviewer: Goke Ilesanmi   This text entitled “The Real Estate Coach” with the subtitle “A Story of Real Estate Investment Success”, is written by Bradley Sugars, a renowned entrepreneur, author and business coach who has helped nearly a million clients around the world to achieve…
101 ways to really satisfy your customer

101 Ways to Really Satisfy Your Customers

Author: Andrew Griffiths Publisher: Diamond Publishing Reviewer: Goke Ilesanmi   This week, we are reviewing another book in Andrew Griffiths’ 101 Series. It is said that customers are the most powerful chief executive officers who can fire all the people in an organisation, including the business owner(s). This is because…
is your boss dificult

Is Your Boss Difficult?

Author: Richard Dare Ajiboye Publisher: Anchor Communications Ltd Reviewer: Goke Ilesanmi   One of the ways to get smooth career advancement is mastery of effective management of one’s boss. This is especially imperative because it is the boss that will assess one’s performance and recommend one for promotion. So by…
Public Speaking

Notable mistakes in sales writing

By Goke Ilesanmi Selling makes a major contribution to the economy and it is a profession to be proud of. Like any profession, it requires certain processes. And two processes which can have a major impact on a company?s profitability are sales forecasting and targeting. One of the things central…
Where Money Is Hiding

Where Money Is Hiding

Author: Elekima Ekine Publisher: ATR BOOKWORKS Reviewer: Goke Ilesanmi   It is a reality that almost everyone wants to be financially rich. Of course, that is why many people are working or engaging in one business or another. But it is not everyone that has discovered where money is. That…
sales secrets from your customers

Sales Secrets from Your Customers

Author: Barry J. Farber Publisher: Religious Broadcasting Reviewer: Goke Ilesanmi        We are examining this book this week because selling is very critical to business success. Farber, author “Superstar Sales Secrets” reviewed recently, is the president of Farber Training Systems, Inc. He has trained thousands of salespeople, managers and trainers…
Fraud Prevention

Fraud Prevention Guide

Author: Waheed Aremu Publisher: Waheed Aremu Reviewer: Goke Ilesanmi   It is a truism that many accounting frauds have shaken the confidence of investors in the reliability of financial reports in the last few years. The large number of instances of financial reporting frauds and failure of certified auditors to…
Public Speaking

Communicating your unique selling point

By Goke Ilesanmi Life is about (healthy) competition. Whether you are a businessman, student, job-seeker, worker or even a beggar, you are daily confronted with peer competition. To stay ahead of competition, you need to identify and effectively communicate your Unique Selling Point (USP) also known as “Unique Selling Proposition”.…
President1

Oyewole appointed Country CDO Ambassador for Nigeria

The founding members of the Country Chief Data Officer (CDO) Ambassador programme, the MITCDOIQ Symposium (www.MITCDOIQ.org), the International Society of Chief Data Officers (www.isCDO.org) and the CDO Magazine (www.cdomagazine.tech) have announced the appointment of Ambassador (Dr) Oyedokun Oyewole, Founder/President and Chairman, Governing Council of the Institute of Information Management  (IIM),…
Secrects of Power Persuasion for Salespeople

Secrets of Power Persuasion for Salespeople

Author: Roger Dawson Publisher: Elpac Publishing Reviewer: Goke Ilesanmi Persuasive skills are greatly required whenever we want to convince people. This is why I want us to examine this text “Secrets of Power Persuasion for Salespeople” this week. It is written by Roger Dawson, one of the most-respected authorities as…
Public Speaking

Communicating effectively as a manager

By Goke Ilesanmi All organisations, no matter what their size or scope, are held together by and perform their functions through the process of communication. Communication is indeed the channel of influence, the mechanism of change and the means of motivation that enables an organisation to reach its goal of…
seven step business plan

Seven Step Business Plan

Author: Sheila Holm Publisher: Jetmove Reviewer: Goke Ilesanmi     You need to conduct research and write a good business plan if you want to succeed in business. In fact, starting a business without having a good business plan realised through a comprehensive feasibility study shows lack of business direction. It…
The-Road-Not-Followed (1)

The Road Not Followed

Author: Leo Oko Ogba (info@leookoogba.com) Publisher: Self-Publishing Pagination: 138 Pages Available on Amazon: https://www.amazon.com/dp/B092M51YC1 Reviewer: Goke Ilesanmi Experience, the maxim goes, is the best teacher. In short, valuable first-hand experience, accurate historical record and right education are capable of changing the mindset of any group of disgruntled people through potency…
say it in six

Say It in Six

Author: Ron Hoff Publisher: Andrews and McMeel Reviewer: Goke Ilesanmi One of the essentials of good communication is brevity. This is why I want us to X-ray this week, this book entitled “Say It in Six”, with the subtitle “How to Say Exactly What You Mean in Six Minutes or…
WEALTH-AND-INCOME-INEQUALITY-IN-NIGERIA

AFRICAN CONDITION: INTERROGATING DESTINY, DESTINATION AND THE COMPENSATION DOCTRINE

By Tim Akano                                                                                                                                     Ralph Waldo Emerson that propounded the Theory of Compensation in 1841, argued that Nemesis is as certain as the night begets the day.  Emerson added that all unjust accumulation of wealth, power and privileges by a person, ethnic group, nation-state, continent, race or religious group is…
IMG-20210802-WA0005

Increase Your Financial IQ

Author: Robert Kiyosaki Publisher: Business Plus Reviewer: Goke Ilesanmi Financial intelligence is one of the fundamentals of financial success. Indeed, many people cannot achieve financial success because they lack this intelligence. It is therefore laudable that Robert Kiyosaki has decided to come to the aid of such people with his…
IMG-20210725-WA0001

Blue Ocean Strategy

Authors: Chan Kim and Renee Mauborgne Publisher: Harvard Business School Publishing Reviewer: Goke Ilesanmi           It is a great challenge to corporate organisations to handle competition effectively, get appreciable market share and achieve profitability. This is why I want us to examine this book entitled “Blue Ocean Strategy”.  It is…