Author: Elekima Ekine Publisher: ATR BOOKWORKS Reviewer: Goke Ilesanmi   It is a reality that almost everyone wants to be financially rich. Of course, that is why many people are working or engaging in one business or another. But it is not everyone that has discovered where money is. That…

By Goke Ilesanmi Last week, we said persuasion can be variedly defined. We stressed that being able to successfully persuade others to align with your view(s) is a skill that can be developed through training and practice. We said experience shows that many people approach persuasion in a way that…

Author: Barry J. Farber Publisher: Religious Broadcasting Reviewer: Goke Ilesanmi        We are examining this book this week because selling is very critical to business success. Farber, author “Superstar Sales Secrets” reviewed recently, is the president of Farber Training Systems, Inc. He has trained thousands of salespeople, managers and trainers…

By Goke Ilesanmi Persuasion can be variedly defined. At one level of definition, it is conceived as the process by which a communicator tries to influence the attitudes, values, belief system, or action of his listener(s) or audience. In other words, persuasion involves motivating the audience through the power of…

By Goke Ilesanmi Variety, the maxim goes, is the spice of life. Variety indeed makes life more interesting, especially when we consider the impacts of the diversity of our mindsets on emotional counterbalance in the society. Just imagine how this world would have been if it were occupied by selfish…

Author: Waheed Aremu Publisher: Waheed Aremu Reviewer: Goke Ilesanmi   It is a truism that many accounting frauds have shaken the confidence of investors in the reliability of financial reports in the last few years. The large number of instances of financial reporting frauds and failure of certified auditors to…

By Goke Ilesanmi Life is about (healthy) competition. Whether you are a businessman, student, job-seeker, worker or even a beggar, you are daily confronted with peer competition. To stay ahead of competition, you need to identify and effectively communicate your Unique Selling Point (USP) also known as “Unique Selling Proposition”.…

The founding members of the Country Chief Data Officer (CDO) Ambassador programme, the MITCDOIQ Symposium (www.MITCDOIQ.org), the International Society of Chief Data Officers (www.isCDO.org) and the CDO Magazine (www.cdomagazine.tech) have announced the appointment of Ambassador (Dr) Oyedokun Oyewole, Founder/President and Chairman, Governing Council of the Institute of Information Management  (IIM),…

Author: Roger Dawson Publisher: Elpac Publishing Reviewer: Goke Ilesanmi Persuasive skills are greatly required whenever we want to convince people. This is why I want us to examine this text “Secrets of Power Persuasion for Salespeople” this week. It is written by Roger Dawson, one of the most-respected authorities as…

By Goke Ilesanmi All organisations, no matter what their size or scope, are held together by and perform their functions through the process of communication. Communication is indeed the channel of influence, the mechanism of change and the means of motivation that enables an organisation to reach its goal of…

Author: Sheila Holm Publisher: Jetmove Reviewer: Goke Ilesanmi     You need to conduct research and write a good business plan if you want to succeed in business. In fact, starting a business without having a good business plan realised through a comprehensive feasibility study shows lack of business direction. It…

By Goke Ilesanmi Last week, we said there are four different skills of communication, that is, listening, reading, speaking and writing. We advised that business writing, especially for external communication to customers, suppliers, investors, etc., should be professionally handled because when it is done properly, it will enhance corporate image,…

Author: Leo Oko Ogba (info@leookoogba.com) Publisher: Self-Publishing Pagination: 138 Pages Available on Amazon: https://www.amazon.com/dp/B092M51YC1 Reviewer: Goke Ilesanmi Experience, the maxim goes, is the best teacher. In short, valuable first-hand experience, accurate historical record and right education are capable of changing the mindset of any group of disgruntled people through potency…

By Goke Ilesanmi There are four different skills of communication. These are listening, reading, speaking and writing. Listening and reading are technically referred to as “receptive skills” because they are about assimilation; while speaking and writing are called “transmitting skills” because they are about articulation or dissemination. Mastery of all…

Author: Ron Hoff Publisher: Andrews and McMeel Reviewer: Goke Ilesanmi One of the essentials of good communication is brevity. This is why I want us to X-ray this week, this book entitled “Say It in Six”, with the subtitle “How to Say Exactly What You Mean in Six Minutes or…

By Goke Ilesanmi One thing that makes intellectual activities interesting is creativity. That is, ability to think outside of the intellectual box and transplant ideas from their original areas for meaningful application elsewhere. To be able to determine potential for success in the face of competition in business, existing and…

By Tim Akano                                                                                                                                     Ralph Waldo Emerson that propounded the Theory of Compensation in 1841, argued that Nemesis is as certain as the night begets the day.  Emerson added that all unjust accumulation of wealth, power and privileges by a person, ethnic group, nation-state, continent, race or religious group is…

Author: Robert Kiyosaki Publisher: Business Plus Reviewer: Goke Ilesanmi Financial intelligence is one of the fundamentals of financial success. Indeed, many people cannot achieve financial success because they lack this intelligence. It is therefore laudable that Robert Kiyosaki has decided to come to the aid of such people with his…

By Goke Ilesanmi Last week, we said corporate organisations are vulnerable to crises. We expatiated that it is inevitable to be in business without experiencing situations involving lawsuits, sudden changes in company ownership or management, and other volatile situations on which stakeholders often focus.      We stressed that the good…

Authors: Chan Kim and Renee Mauborgne Publisher: Harvard Business School Publishing Reviewer: Goke Ilesanmi           It is a great challenge to corporate organisations to handle competition effectively, get appreciable market share and achieve profitability. This is why I want us to examine this book entitled “Blue Ocean Strategy”.  It is…

By Goke Ilesanmi Corporate organisations are vulnerable to crises. In short, it is inevitable to be in business without experiencing situations involving lawsuits, sudden changes in company ownership or management, and other volatile situations on which stakeholders often focus. But the good news is that organisations can better cope with…

By Tim Akano One Africa Initiatives (OAI), a leading not-for-profit organisation that focuses on the development of the African continent and the sixth region, including its people globally, expresses deep shock at the recent torrents of racist comments that followed the loss of England to Italy at the Euro 2020…

Author: David Ray Publisher: Inner Eye Publishing Reviewer: Goke Ilesanmi   One of the ways to get rich is through exploitation of our talents. At times, these talents are hidden and need to be unveiled. That is why David Ray, an exceptionally brilliant motivational writer, endowed with the skill of…

By Goke Ilesanmi Last week, we said Present Perfect Tense is formed through the combination of the singular primary auxiliary verb “has” or the plural form “have” and the past participle form of any verb involved, e.g.  “I have written the note”.      As regards Past Perfect Tense, we said…

Author: Tom Massey Publisher: Religious Broadcasting Inc. Reviewer: Goke Ilesanmi   High performance is very critical to the survival of any organisation or individual. This is why I want us to examine this text entitled “Ten Commitments for Building High Performance Teams”. It is written by Dr. Tom Massey, a…

By Goke Ilesanmi Last week, we said the issue of tenses is very important because tense is any of the verb forms relating time to action.  We said there is actually a problem when we cannot accurately relate time to action and use the appropriate tenses in a given business…

Author: Steven Brown Publisher: Fleming H. Revell Reviewer: Goke Ilesanmi Most corporate organisations collapse today as a result of ineffective management. This is because most people find themselves in managerial positions without prior training or preparation. Many fatal errors are therefore committed by such managers which negatively affect their organisations.…

By Goke Ilesanmi When we talk about any form of verbal communication, the issue of tenses is very important because tense is any of the verb forms relating time to action. This time is basically divided into past, present and future. There is actually a problem when we cannot accurately…

Author: Michael LeBoeuf Publisher: Crown Business, New York Reviewer: Goke Ilesanmi   Inability to discover and maximise one’s latent potential accounts for why most people have not achieved their purpose in life. This also explains why most people have not attained their desired financial independence because they do not realise…

By Goke Ilesanmi It is noteworthy that the ability to communicate persuasively is a skill that can be used in all aspects of our personal or business life. In short, it is said that the difference between an impotent conversationalist and the motivating communicator is the ability to persuade people…