Authors: David McNally and Karl D. Speak Publisher: Jetmove Publishing Reviewer: Goke Ilesanmi Anyone that wants to succeed in life needs to create and build a personal brand. That is why we are examining this text entitled “Be Your Own Brand” this week. It is written by David McNally and…

By Goke Ilesanmi Last week, we examined the technical feasibility, another segment of a feasibility study. We said it contains other sub-segments such as production planning; weights of raw materials and ingredients; equipment required; packaging and staffing levels, etc. We explained that once an entrepreneur has got information about potential…

Editors: Meredith Ashby and Stephen Miles Publisher: Oxford University Press, Inc Reviewer: Goke Ilesanmi   This text “Leaders Talk Leadership” with the subtitle “Top Executives Speak Their Minds” is edited by Meredith Ashby and Stephen Miles, business analysts at Heidrick & Struggles International, Inc, the world’s premier executive search and…

By Goke Ilesanmi Last week, as regards market analysis, we said although telephone or posted questionnaires are possible, in most developing countries, it is better to conduct a market survey by going out into areas where the producers expect to find consumers and asking people for their views. We added…

Author: Bradley Sugars Publisher: McGraw-Hill Reviewer: Goke Ilesanmi   This text entitled “The Real Estate Coach” with the subtitle “A Story of Real Estate Investment Success”, is written by Bradley Sugars, a renowned entrepreneur, author and business coach who has helped nearly a million clients around the world to achieve…

By Goke Ilesanmi Last week, we said a business plan is a formal document that communicates the direction of a business in a bid to accomplish its most important goal, that is, profitability. We added that whether you want to start a business or grow one, attract investors or obtain…

Author: Andrew Griffiths Publisher: Diamond Publishing Reviewer: Goke Ilesanmi   This week, we are reviewing another book in Andrew Griffiths’ 101 Series. It is said that customers are the most powerful chief executive officers who can fire all the people in an organisation, including the business owner(s). This is because…

By Goke Ilesanmi In this discourse, we will be examining the importance of communicating the viability of your business through effective feasibility studies and business plans. A business plan is a formal document that communicates the direction of a business in a bid to accomplish its most important goal, that…

Author: Richard Dare Ajiboye Publisher: Anchor Communications Ltd Reviewer: Goke Ilesanmi   One of the ways to get smooth career advancement is mastery of effective management of one’s boss. This is especially imperative because it is the boss that will assess one’s performance and recommend one for promotion. So by…

By Goke Ilesanmi Selling makes a major contribution to the economy and it is a profession to be proud of. Like any profession, it requires certain processes. And two processes which can have a major impact on a company?s profitability are sales forecasting and targeting. One of the things central…

Author: Elekima Ekine Publisher: ATR BOOKWORKS Reviewer: Goke Ilesanmi   It is a reality that almost everyone wants to be financially rich. Of course, that is why many people are working or engaging in one business or another. But it is not everyone that has discovered where money is. That…

By Goke Ilesanmi Last week, we said persuasion can be variedly defined. We stressed that being able to successfully persuade others to align with your view(s) is a skill that can be developed through training and practice. We said experience shows that many people approach persuasion in a way that…

Author: Barry J. Farber Publisher: Religious Broadcasting Reviewer: Goke Ilesanmi        We are examining this book this week because selling is very critical to business success. Farber, author “Superstar Sales Secrets” reviewed recently, is the president of Farber Training Systems, Inc. He has trained thousands of salespeople, managers and trainers…

By Goke Ilesanmi Persuasion can be variedly defined. At one level of definition, it is conceived as the process by which a communicator tries to influence the attitudes, values, belief system, or action of his listener(s) or audience. In other words, persuasion involves motivating the audience through the power of…

By Goke Ilesanmi Variety, the maxim goes, is the spice of life. Variety indeed makes life more interesting, especially when we consider the impacts of the diversity of our mindsets on emotional counterbalance in the society. Just imagine how this world would have been if it were occupied by selfish…

Author: Waheed Aremu Publisher: Waheed Aremu Reviewer: Goke Ilesanmi   It is a truism that many accounting frauds have shaken the confidence of investors in the reliability of financial reports in the last few years. The large number of instances of financial reporting frauds and failure of certified auditors to…

By Goke Ilesanmi Life is about (healthy) competition. Whether you are a businessman, student, job-seeker, worker or even a beggar, you are daily confronted with peer competition. To stay ahead of competition, you need to identify and effectively communicate your Unique Selling Point (USP) also known as “Unique Selling Proposition”.…

The founding members of the Country Chief Data Officer (CDO) Ambassador programme, the MITCDOIQ Symposium (www.MITCDOIQ.org), the International Society of Chief Data Officers (www.isCDO.org) and the CDO Magazine (www.cdomagazine.tech) have announced the appointment of Ambassador (Dr) Oyedokun Oyewole, Founder/President and Chairman, Governing Council of the Institute of Information Management  (IIM),…

Author: Roger Dawson Publisher: Elpac Publishing Reviewer: Goke Ilesanmi Persuasive skills are greatly required whenever we want to convince people. This is why I want us to examine this text “Secrets of Power Persuasion for Salespeople” this week. It is written by Roger Dawson, one of the most-respected authorities as…

By Goke Ilesanmi All organisations, no matter what their size or scope, are held together by and perform their functions through the process of communication. Communication is indeed the channel of influence, the mechanism of change and the means of motivation that enables an organisation to reach its goal of…

Author: Sheila Holm Publisher: Jetmove Reviewer: Goke Ilesanmi     You need to conduct research and write a good business plan if you want to succeed in business. In fact, starting a business without having a good business plan realised through a comprehensive feasibility study shows lack of business direction. It…

By Goke Ilesanmi Last week, we said there are four different skills of communication, that is, listening, reading, speaking and writing. We advised that business writing, especially for external communication to customers, suppliers, investors, etc., should be professionally handled because when it is done properly, it will enhance corporate image,…

Author: Leo Oko Ogba (info@leookoogba.com) Publisher: Self-Publishing Pagination: 138 Pages Available on Amazon: https://www.amazon.com/dp/B092M51YC1 Reviewer: Goke Ilesanmi Experience, the maxim goes, is the best teacher. In short, valuable first-hand experience, accurate historical record and right education are capable of changing the mindset of any group of disgruntled people through potency…

By Goke Ilesanmi There are four different skills of communication. These are listening, reading, speaking and writing. Listening and reading are technically referred to as “receptive skills” because they are about assimilation; while speaking and writing are called “transmitting skills” because they are about articulation or dissemination. Mastery of all…

Author: Ron Hoff Publisher: Andrews and McMeel Reviewer: Goke Ilesanmi One of the essentials of good communication is brevity. This is why I want us to X-ray this week, this book entitled “Say It in Six”, with the subtitle “How to Say Exactly What You Mean in Six Minutes or…

By Goke Ilesanmi One thing that makes intellectual activities interesting is creativity. That is, ability to think outside of the intellectual box and transplant ideas from their original areas for meaningful application elsewhere. To be able to determine potential for success in the face of competition in business, existing and…

By Tim Akano                                                                                                                                     Ralph Waldo Emerson that propounded the Theory of Compensation in 1841, argued that Nemesis is as certain as the night begets the day.  Emerson added that all unjust accumulation of wealth, power and privileges by a person, ethnic group, nation-state, continent, race or religious group is…

Author: Robert Kiyosaki Publisher: Business Plus Reviewer: Goke Ilesanmi Financial intelligence is one of the fundamentals of financial success. Indeed, many people cannot achieve financial success because they lack this intelligence. It is therefore laudable that Robert Kiyosaki has decided to come to the aid of such people with his…

By Goke Ilesanmi Last week, we said corporate organisations are vulnerable to crises. We expatiated that it is inevitable to be in business without experiencing situations involving lawsuits, sudden changes in company ownership or management, and other volatile situations on which stakeholders often focus.      We stressed that the good…

Authors: Chan Kim and Renee Mauborgne Publisher: Harvard Business School Publishing Reviewer: Goke Ilesanmi           It is a great challenge to corporate organisations to handle competition effectively, get appreciable market share and achieve profitability. This is why I want us to examine this book entitled “Blue Ocean Strategy”.  It is…