GOKE ILESANMI

Slider
The 21 Most Powerful Minutes in a Leader’s Day

The 21 Most Powerful Minutes in a Leader’s Day

Author: John Maxwell Publisher: Thomas Nelson Reviewer: Goke Ilesanmi Everything, they say, rises and falls on leadership. That is why we are reviewing this book entitled “The 21 Most Powerful Minutes in a Leader’s Day” this week. John Maxwell, author of this book is the founder of INJOY, a leadership…
What Rich People Know & Desperately Want to Keep Secret

What Rich People Know & Desperately Want to Keep Secret

Author: Brian Sher Publisher: Prima Publishing Reviewer: Goke Ilesanmi   It is said that rich people apply some principles that others either ignore or are ignorant of. My resolve to unveil these principles informs the choice of this book tagged “What Rich People Know & Desperately Want to Keep Secret”…
Tips-and-Traps-for-Writing-an-effective-Business-plan

Tips & Traps for Writing an Effective Business Plan

Author: Greg Balanko-Dickson Publisher: McGraw-Hill Reviewer: Goke Ilesanmi Having an effective business plan is critical to the success of any business. That is why we are X-raying this text entitled “Tips & Traps for Writing an Effective Business Plan”. It is written by Greg Balanko-Dickson, a third-generation entrepreneur, Licensed Professional…
super sales secrets

Superstar Sales Secrets

Author: Barry Farber Publisher: Elpac Publishing Reviewer: Goke Ilesanmi As a result of the importance of sales to sustainability and profitability of a business, we are X-raying this sales book entitled “Superstar Sales Secrets”, written by Barry Farber.  Farber is the president of Farber Training Systems, Inc., and has trained…
growth

Driving Growth through Innovation

By Goke Ilesanmi Persuasion can be variedly defined. At one level of definition, it is conceived as the process by which a communicator tries to influence the attitudes, values, belief system, or action of his listener(s) or audience. In other words, persuasion involves motivating the audience through the power of…
PROMOTING YOURSELF

Promoting Yourself

Author: Hal Lancaster Publisher: Free Press Reviewer: Goke Ilesanmi   Most employees face the challenge of getting promotion in the workplace. They adduce different (wrong) reasons for this. Such people need to read this book entitled “Promoting Yourself”. It is written by Hal Lancaster who spent more than 30 years…
The Road Not Followed

The Road Not Followed

Author: Leo Oko Ogba (info@leookoogba.com) Publisher: Self-Publishing Pagination: 138 Pages Available on Amazon: https://www.amazon.com/dp/B092M51YC1 Reviewer: Goke Ilesanmi   Experience, the maxim goes, is the best teacher. In short, valuable first-hand experience, accurate historical record and right education are capable of changing the mindset of any group of disgruntled people through potency…
ART OF MANAGING PEOPLE

The Art of Managing People

Authors: Phillip Hunsaker and Anthony Alessandra Publisher: Simon & Schuster Inc. Reviewer: Goke Ilesanmi     Managing people has always been a challenge. This is because people are difficult to manage and most managers too lack effective people-management skills. This is why I want us to discuss this book entitled “The…
101 ways to market your business

101 Ways to Market Your Business

Author: Andrew Griffiths Publisher: Diamond Publishing Reviewer: Goke Ilesanmi For any business to survive and achieve profitability, it needs customers. To get enough customers, effective marketing is very important. Let us therefore examine this text with the title 101 Ways to Market Your Business written by Andrew Griffiths. Griffiths is…
The Networking Survival Guide

The Networking Survival Guide

Author: Diane Darling Publisher: McGraw-Hill Reviewer: Goke Ilesanmi Networking is very important in whatever we do. Whether you want to get sales leads, find a new job, have new friends, enhance your career or get referrals, networking is one of your success tools. Diane Darling, the author of this text…
Coopetition

Co-opetition

Authors: Barry Nalebuff and Adam Brandenburger Publisher: Profile Books Reviewer: Goke Ilesanmi   The only thing that is constant in life is change. This means one needs to embrace it to avoid being swept away by its tide. The old concept of competition interpreted as enmity is now outdated. And…
The Power of Plan B

The Power of Plan B

Author: Sam Asekunowo Publisher: Xlibis Reviewer: Goke Ilesanmi Achieving long-lasting success in life requires a lot of strategic planning. This is especially so because great accomplishments are not attained by accident but through conscious efforts. Specifically, individuals and organisations that are thirsty for long-term success need to have their Plans…
How to Win Customers & Keep Them for Life

How to Win Customers & Keep Them for Life

Author: Michael LeBoeuf Publisher: Pastoral Care Publishing Reviewer: Goke Ilesanmi        For any business to make profit and survive, it must have enough (loyal) customers. The decision of Dr. Michael LeBoeuf to write this book tagged How to Win Customers & Keep Them for Life is therefore a good one.…
Institute of Information Management Africa holds 28th annual conference, induction ceremony

GOKE ILESANMI INDUCTED AS FELLOW, INSTITUTE OF INFORMATION MGT AFRICA

Goke Ilesanmi, Managing Consultant/CEO, Gokmar Communication Consulting and Publisher, www.gokeilesanmi.com.ng has been inducted as a Professional Fellow of the Institute of Information Management (IIM) Africa. He was inducted at the Institute’s 28th Annual Conference and Induction Ceremony that held on Saturday, March 20 in Lagos. Welcoming everyone to the event,…
The Banker’s Fortress

The Banker’s Fortress

Author: Adebisi Abiodun Publisher: Megasynergy Nigeria Ltd Reviewer: Goke Ilesanmi It is indeed indisputable that fraud is very prevalent in our society today. It is particularly worrisome that banks that are naturally supposed to be a beacon of financial transparency and trust are not exempted from this malaise. There is…