Authors: Chan Kim and Renee Mauborgne Publisher: Harvard Business School Publishing Reviewer: Goke Ilesanmi           It is a great challenge to corporate organisations to handle competition effectively, get appreciable market share and achieve profitability. This is why I want us to examine this book entitled “Blue Ocean Strategy”.  It is…

By Goke Ilesanmi Corporate organisations are vulnerable to crises. In short, it is inevitable to be in business without experiencing situations involving lawsuits, sudden changes in company ownership or management, and other volatile situations on which stakeholders often focus. But the good news is that organisations can better cope with…

By Tim Akano One Africa Initiatives (OAI), a leading not-for-profit organisation that focuses on the development of the African continent and the sixth region, including its people globally, expresses deep shock at the recent torrents of racist comments that followed the loss of England to Italy at the Euro 2020…

Author: David Ray Publisher: Inner Eye Publishing Reviewer: Goke Ilesanmi   One of the ways to get rich is through exploitation of our talents. At times, these talents are hidden and need to be unveiled. That is why David Ray, an exceptionally brilliant motivational writer, endowed with the skill of…

By Goke Ilesanmi Last week, we said Present Perfect Tense is formed through the combination of the singular primary auxiliary verb “has” or the plural form “have” and the past participle form of any verb involved, e.g.  “I have written the note”.      As regards Past Perfect Tense, we said…

Author: Tom Massey Publisher: Religious Broadcasting Inc. Reviewer: Goke Ilesanmi   High performance is very critical to the survival of any organisation or individual. This is why I want us to examine this text entitled “Ten Commitments for Building High Performance Teams”. It is written by Dr. Tom Massey, a…

By Goke Ilesanmi Last week, we said the issue of tenses is very important because tense is any of the verb forms relating time to action.  We said there is actually a problem when we cannot accurately relate time to action and use the appropriate tenses in a given business…

Author: Steven Brown Publisher: Fleming H. Revell Reviewer: Goke Ilesanmi Most corporate organisations collapse today as a result of ineffective management. This is because most people find themselves in managerial positions without prior training or preparation. Many fatal errors are therefore committed by such managers which negatively affect their organisations.…

By Goke Ilesanmi When we talk about any form of verbal communication, the issue of tenses is very important because tense is any of the verb forms relating time to action. This time is basically divided into past, present and future. There is actually a problem when we cannot accurately…

Author: Michael LeBoeuf Publisher: Crown Business, New York Reviewer: Goke Ilesanmi   Inability to discover and maximise one’s latent potential accounts for why most people have not achieved their purpose in life. This also explains why most people have not attained their desired financial independence because they do not realise…

By Goke Ilesanmi It is noteworthy that the ability to communicate persuasively is a skill that can be used in all aspects of our personal or business life. In short, it is said that the difference between an impotent conversationalist and the motivating communicator is the ability to persuade people…

Author: Paul Mladjenovic Publisher: Wiley Publishing, Inc. Reviewer: Goke Ilesanmi          One of the fastest and easiest (though also risky) routes to achieving financial sufficiency is stock investing. It is therefore important for us to X-ray this book christened “Stock Investing for Dummies” to educate people on stock investing. It…

By Goke Ilesanmi Failure to send the right messages will often result in loss of business, low morale in the workplace or soured friendships. If you are in customer service section, for instance, you need to think about the message you are giving customers. Do you really try to do…

Author: John Maxwell Publisher: Thomas Nelson Reviewer: Goke Ilesanmi Everything, they say, rises and falls on leadership. That is why we are reviewing this book entitled “The 21 Most Powerful Minutes in a Leader’s Day” this week. John Maxwell, author of this book is the founder of INJOY, a leadership…

By Goke Ilesanmi Last week, we said another area worthy of note in effective email communication is e-mail and job application. We said before you even conceive the idea of sending an email cover letter, you need to first make sure that you understand all the rules and guidelines for…

Author: Brian Sher Publisher: Prima Publishing Reviewer: Goke Ilesanmi   It is said that rich people apply some principles that others either ignore or are ignorant of. My resolve to unveil these principles informs the choice of this book tagged “What Rich People Know & Desperately Want to Keep Secret”…

By Goke Ilesanmi Another area worthy of note is e-mail and job application. There are key strategies for sending email cover letters. We will discuss these strategies. It is noteworthy that you must ensure that you know the rules of a dynamic cover letter. Before you even conceive the idea…

Author: Greg Balanko-Dickson Publisher: McGraw-Hill Reviewer: Goke Ilesanmi Having an effective business plan is critical to the success of any business. That is why we are X-raying this text entitled “Tips & Traps for Writing an Effective Business Plan”. It is written by Greg Balanko-Dickson, a third-generation entrepreneur, Licensed Professional…

By Goke Ilesanmi Last week, we said electronic mail, called e-mail for short, is a system that allows people to send messages to each other by computer. We added that e-mail makes everything easier and faster including making a powerful business impression and establishing positive professional relationships.    We however…

Author: Barry Farber Publisher: Elpac Publishing Reviewer: Goke Ilesanmi As a result of the importance of sales to sustainability and profitability of a business, we are X-raying this sales book entitled “Superstar Sales Secrets”, written by Barry Farber.  Farber is the president of Farber Training Systems, Inc., and has trained…

By Goke Ilesanmi Electronic mail, called e-mail for short, is a system that allows people to send messages to each other by computer. E-mail makes everything easier and faster including making a powerful business impression and establishing positive professional relationships. The businessperson who uses the technology effectively and appropriately will…

By Goke Ilesanmi Persuasion can be variedly defined. At one level of definition, it is conceived as the process by which a communicator tries to influence the attitudes, values, belief system, or action of his listener(s) or audience. In other words, persuasion involves motivating the audience through the power of…

By Goke Ilesanmi Persuasion can be variedly defined. At one level of definition, it is conceived as the process by which a communicator tries to influence the attitudes, values, belief system, or action of his listener(s) or audience. In other words, persuasion involves motivating the audience through the power of…

Author: Hal Lancaster Publisher: Free Press Reviewer: Goke Ilesanmi   Most employees face the challenge of getting promotion in the workplace. They adduce different (wrong) reasons for this. Such people need to read this book entitled “Promoting Yourself”. It is written by Hal Lancaster who spent more than 30 years…

By Goke Ilesanmi Last week, we said communication does not come easily to many managers who throughout most their careers have dealt almost entirely with hard facts and figures, not the soft people issues. We added that these managers may not be good enough as leaders. We stressed that many…

Author: Leo Oko Ogba (info@leookoogba.com) Publisher: Self-Publishing Pagination: 138 Pages Available on Amazon: https://www.amazon.com/dp/B092M51YC1 Reviewer: Goke Ilesanmi   Experience, the maxim goes, is the best teacher. In short, valuable first-hand experience, accurate historical record and right education are capable of changing the mindset of any group of disgruntled people through potency…

Authors: Phillip Hunsaker and Anthony Alessandra Publisher: Simon & Schuster Inc. Reviewer: Goke Ilesanmi     Managing people has always been a challenge. This is because people are difficult to manage and most managers too lack effective people-management skills. This is why I want us to discuss this book entitled “The…

By Goke Ilesanmi Last week, we said the concept of mergers and acquisitions has long been considered one of the fastest routes to business growth, yet, experience has shown that most mergers fail to achieve the expected synergy and are more often counterproductive at the end of the day.    …

Author: Andrew Griffiths Publisher: Diamond Publishing Reviewer: Goke Ilesanmi For any business to survive and achieve profitability, it needs customers. To get enough customers, effective marketing is very important. Let us therefore examine this text with the title 101 Ways to Market Your Business written by Andrew Griffiths. Griffiths is…

By Goke Ilesanmi The concept of mergers and acquisitions has long been considered one of the fastest routes to business growth. Yet, experience has shown that most mergers fail to achieve the expected synergy and are more often counterproductive at the end of the day. Post-merger integration challenges are many.…