By Goke Ilesanmi There is definitely a gap between perception and reality in the event that you discover that people, even those who know you very well, do not quite understand whom you really are and what they can rely on you to do for them. That is, there is a gap between the […]
Branding through quality service and empowerment Read More »
By Goke Ilesanmi If you discover that people, even those who know you very well, do not quite understand whom you really are and what they can rely on you to do for them, then, there seems to be a gap between perception and reality. That is, there is a gap between the “real you”
Branding for Personal and Organisational Success Read More »
By Goke Ilesanmi Since MTN released the popular portability advert, it (the advert) has attracted commendation as well as condemnation from experts. Though the advert is practically creative and logically communicative, it has elicited expected protest from Etisalat, especially that Hafiz Oyetoro, a.k.a Saka who was formerly face of firm is unveiled in the advert
MTN Versus Etisalat: Is Business Really War? Read More »