GOKE ILESANMI

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Fundamentals of effective persuasive communication(2)

By Goke Ilesanmi Last week, we said persuasion can be variedly defined. We stressed that being able to successfully persuade others to align with your view(s) is a skill that can be developed through training and practice. We said experience shows that many people approach persuasion in a way that makes it difficult for them …

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Sales Secrets from Your Customers

Author: Barry J. Farber Publisher: Religious Broadcasting Reviewer: Goke Ilesanmi        We are examining this book this week because selling is very critical to business success. Farber, author “Superstar Sales Secrets” reviewed recently, is the president of Farber Training Systems, Inc. He has trained thousands of salespeople, managers and trainers to reach new levels of …

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Fundamentals of effective persuasive communication

By Goke Ilesanmi Persuasion can be variedly defined. At one level of definition, it is conceived as the process by which a communicator tries to influence the attitudes, values, belief system, or action of his listener(s) or audience. In other words, persuasion involves motivating the audience through the power of communication to voluntarily change their …

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Otunba Odeyeyiwa: Celebrating a Philanthropic Entrepreneur at 50

By Goke Ilesanmi Variety, the maxim goes, is the spice of life. Variety indeed makes life more interesting, especially when we consider the impacts of the diversity of our mindsets on emotional counterbalance in the society. Just imagine how this world would have been if it were occupied by selfish and heartless people alone! Definitely, …

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Fraud Prevention Guide

Author: Waheed Aremu Publisher: Waheed Aremu Reviewer: Goke Ilesanmi   It is a truism that many accounting frauds have shaken the confidence of investors in the reliability of financial reports in the last few years. The large number of instances of financial reporting frauds and failure of certified auditors to discover the frauds are indeed …

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Communicating your unique selling point

By Goke Ilesanmi Life is about (healthy) competition. Whether you are a businessman, student, job-seeker, worker or even a beggar, you are daily confronted with peer competition. To stay ahead of competition, you need to identify and effectively communicate your Unique Selling Point (USP) also known as “Unique Selling Proposition”. Some years ago, a man …

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Oyewole appointed Country CDO Ambassador for Nigeria

The founding members of the Country Chief Data Officer (CDO) Ambassador programme, the MITCDOIQ Symposium (www.MITCDOIQ.org), the International Society of Chief Data Officers (www.isCDO.org) and the CDO Magazine (www.cdomagazine.tech) have announced the appointment of Ambassador (Dr) Oyedokun Oyewole, Founder/President and Chairman, Governing Council of the Institute of Information Management  (IIM), Africa as the Country Chief …

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Secrets of Power Persuasion for Salespeople

Author: Roger Dawson Publisher: Elpac Publishing Reviewer: Goke Ilesanmi Persuasive skills are greatly required whenever we want to convince people. This is why I want us to examine this text “Secrets of Power Persuasion for Salespeople” this week. It is written by Roger Dawson, one of the most-respected authorities as regards Persuasion and Negotiation. Dawson …

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Communicating effectively as a manager

By Goke Ilesanmi All organisations, no matter what their size or scope, are held together by and perform their functions through the process of communication. Communication is indeed the channel of influence, the mechanism of change and the means of motivation that enables an organisation to reach its goal of productivity and profitability among others. …

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