Book Review

Sales Secrets from Your Customers

Author: Barry J. Farber Publisher: Religious Broadcasting Reviewer: Goke Ilesanmi        We are examining this book this week because selling is very critical to business success. Farber, author “Superstar Sales Secrets” reviewed recently, is the president of Farber Training Systems, Inc. He has trained thousands of salespeople, managers and trainers to reach new levels of …

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Fraud Prevention Guide

Author: Waheed Aremu Publisher: Waheed Aremu Reviewer: Goke Ilesanmi   It is a truism that many accounting frauds have shaken the confidence of investors in the reliability of financial reports in the last few years. The large number of instances of financial reporting frauds and failure of certified auditors to discover the frauds are indeed …

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Secrets of Power Persuasion for Salespeople

Author: Roger Dawson Publisher: Elpac Publishing Reviewer: Goke Ilesanmi Persuasive skills are greatly required whenever we want to convince people. This is why I want us to examine this text “Secrets of Power Persuasion for Salespeople” this week. It is written by Roger Dawson, one of the most-respected authorities as regards Persuasion and Negotiation. Dawson …

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The Road Not Followed

Author: Leo Oko Ogba (info@leookoogba.com) Publisher: Self-Publishing Pagination: 138 Pages Available on Amazon: https://www.amazon.com/dp/B092M51YC1 Reviewer: Goke Ilesanmi Experience, the maxim goes, is the best teacher. In short, valuable first-hand experience, accurate historical record and right education are capable of changing the mindset of any group of disgruntled people through potency of enlightenment and persuasion as …

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Say It in Six

Author: Ron Hoff Publisher: Andrews and McMeel Reviewer: Goke Ilesanmi One of the essentials of good communication is brevity. This is why I want us to X-ray this week, this book entitled “Say It in Six”, with the subtitle “How to Say Exactly What You Mean in Six Minutes or Less”, written by Ron Hoff, …

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Blue Ocean Strategy

Authors: Chan Kim and Renee Mauborgne Publisher: Harvard Business School Publishing Reviewer: Goke Ilesanmi           It is a great challenge to corporate organisations to handle competition effectively, get appreciable market share and achieve profitability. This is why I want us to examine this book entitled “Blue Ocean Strategy”.  It is co-authored by Chan Kim and …

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