GOKE ILESANMI

Book Review

Secrets to Building a Winning Business

Author: Andrew Griffiths Publisher: Diamond Publishing Reviewer: Goke Ilesanmi Andrew Griffiths, the author of this book entitled “Secrets to Building a Winning Business” is a professional marketing consultant, as well as a director of an Australian company called The Marketing Professionals. Griffiths is an accomplished trainer and a reputable public speaker. He specialises in trouble-shooting

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Leaders Talk Leadership

Editors: Meredith Ashby and Stephen Miles Publisher: Oxford University Press, Inc Reviewer: Goke Ilesanmi Leadership, they say, is key to everything. That is why we are reviewing this book entitled “Leaders Talk Leadership” with the subtitle “Top Executives Speak Their Minds” this week. It is edited by Meredith Ashby and Stephen Miles, business analysts at

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Optimal Brand Performance

Author: Emmanuel Obeta Publisher: Self-Publishing Available on AMAZON Https://www.Amazon.com/dp/B0B55C9S8R Tel: +234 -8139322773; +234 -8034007393 Email: eobeta@gmail.com Reviewer: Goke Ilesanmi Branding is very critical to personal, business and organisational success. This is because it is the means through which businesses get credit for the quality they represent and deliver. It is also a familiar bridge across

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Tips & Traps for Writing an Effective Business Plan

Author: Greg Balanko-Dickson Publisher: McGraw-Hill Reviewer: Goke Ilesanmi   Having an effective business plan is critical to the success of any business. That is why we are X-raying this text entitled “Tips & Traps for Writing an Effective Business Plan”. It is written by Greg Balanko-Dickson, a third-generation entrepreneur, Licensed Professional Business Coach and founding

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