Book Review

Author: Peter F. Drucker Publisher: Self-improvement Publishing Reviewer: Goke Ilesanmi   The desire of anybody setting up a business is to make profit and sustain the business. But mastering the fundamentals of business success is critical to making any headway in one’s business engagement(s). This is especially so because business is both an art and […]

Author: Akinlolu Olasupo Publisher: Bottom Line Com. And Marketing Co. Ltd Reviewer: Goke Ilesanmi   One of the things people do at the beginning of every year is to make resolutions. However, having resolutions without being committed to them or knowing how to set them in motion does not guarantee results. That is why we

Author: Barry J. Farber Publisher: Religious Broadcasting Reviewer: Goke Ilesanmi   We are examining another sales book written by Barry J. Farber because selling is very critical to business success. Farber is the president of Farber Training Systems, Inc., and has trained thousands of salespeople, managers and trainers to reach new levels of sales success.

Author: Michael LeBoeuf Publisher: Pastoral Care Publishing Reviewer: Goke Ilesanmi For any business to make profit and survive, it must have enough (loyal) customers. The decision of Dr. Michael LeBoeuf to write this book entitled “How to Win Customers & Keep Them for Life” is therefore commendable. LeBoeuf is an internationally published author, business consultant

Authors: Phillip Hunsaker and Anthony Alessandra Publisher: Simon & Schuster Inc. Reviewer: Goke Ilesanmi   Managing people has always been a challenge everywhere. This is because people are difficult to manage and most managers too lack the skill of effective people management. This is why we are X-raying this book entitled “The Art of Managing

Authors: Paula Martin and Karen Tate Publisher: John Wiley and Sons, Inc Reviewer: Goke Ilesanmi   Project management, the process of guiding a project from the beginning through the middle to the end is indeed very taxing. This is because the project manager coordinates other professionals to achieve results. It is therefore a big intellectual

Author: Michael Brett Publisher: Random House Reviewer: Goke Ilesanmi   The issue of finance is very critical to the day-to-day operation of corporate organisations. Therefore, everybody needs to be financially knowledgeable. This is why it is important to review this book “How to Read the Financial Pages”, written by Michael Brett. Brett is a freelance

Authors: Chan Kim and Renee Mauborgne Publisher: Harvard Business School Publishing Reviewer: Goke Ilesanmi   Handling competition effectively to get appreciable market share and achieve profitability has always been a great challenge to most companies. This is why I want us to examine this book entitled “Blue Ocean Strategy”. It is co-authored by Chan Kim

Author: John Fenton Publisher: Diamond Publishing Reviewer: Goke Ilesanmi   Performance is very critical to individual and corporate survival and progress. Therefore, any individual or corporate organisation that wants progress needs constant performance assessment. Regular performance assessment is also important for people and organisations that are already ahead, because complacency is very dangerous. This is