GOKE ILESANMI

Business Language and Communication

Distinction between plagiarism and secondary research

By Goke Ilesanmi Research can be classified into two types. One is primary, which is basically concerned with conducting findings into new areas of knowledge, while the other, which is secondary, is solely based on conducting findings by consulting secondary sources like textbooks, journals, magazines, etc. In the course of conducting secondary research, the argument […]

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Persuasive communication and successful selling

By Goke Ilesanmi Selling is basically about persuasion. That is, the art of getting people to go along with your points of view, to see everything your own way. Persuasion is the ability to induce beliefs and values in other people by influencing their thoughts and actions through specific strategies. The ability to influence the

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Mastering the rudiments of effective negotiation(4)

By Goke Ilesanmi   Last week, we examined the Harvard Negotiation Project tagged called “Seven Elements framework” as regards negotiation. We said there is no disputing the fact that most people are not natural or born negotiators. We added that  the good news is that research consistently shows that most people can significantly improve on

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Mastering the rudiments of effective negotiation(3)

By Goke Ilesanmi Last week, we stressed the need for clarifying goals. We explained that from the discussion, the goals, interests and viewpoints of both sides in a disagreement need to be clarified. We said it is helpful to list these factors in order of priority because through clarification, it is often possible to identify

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Mastering the rudiments of effective negotiation(2)

By Goke Ilesanmi Last week, we said embracing and mastering essentials of effective negotiation as individuals, educational institutions, corporate organisations and governments is very imperative. We explained that negotiation simply refers to the way through which people settle differences and a process by which compromise or agreement is reached while avoiding argument and dispute. We

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Mastering the rudiments of effective negotiation

By Goke Ilesanmi Who can remind me of the number of times that various labour unions have embarked on industrial actions in this country? Of course, the simple answer is that we have lost count. It is noteworthy that the Academic Staff Union of Universities (ASUU) just suspended an eight-month strike. Series of industrial actions

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Professional communication and comedy/emcee business

By Goke Ilesanmi Nigerians are very creative. Some years ago, foreign music held our airwaves hostage. But today, local music has taken over and the industry is growing in leaps and bounds. The comedy/emcee segment of the entertainment industry is growing too. We now have many “talented” comedians and emcees offering great entertainment. Entertainment is

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Mastering tenses for effective business communication

By Goke Ilesanmi Attainment of potency in core grammatical concepts is very important to the effectiveness of our business and general communication. One of the grammatical concepts central to communication is the grammatical tense. Tense is any of the verb forms relating time to action. This time is basically divided into past, present and future.

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Effective persuasion and the role of case studies

By Goke Ilesanmi It is noteworthy that the ability to communicate persuasively is a skill that can be used in all aspects of our personal or business life. In short, it is said that the difference between an impotent conversationalist and the motivating communicator is the ability to persuade people to participate in win-win relationships.

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