GOKE ILESANMI

Business Language and Communication

Enhancing your brand identity with visual communication

By Goke Ilesanmi      Visual communication falls under non-verbal communication. There are major elements that can make or break your attempt at successful non-verbal business communication. These are eye contact, gestures, movement, posture, etc. Among the many ways of delivering your business communication are direct mail; in-person sales calls; telephone; the annual report; packaging; […]

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Habitual mistakes in business communication

By Goke Ilesanmi       Effective communication is critical to the success of any business. Effective communication in business is not just about creating the perfect PowerPoint presentation, nor writing the perfectly-pitched report. Sometimes, communicating effectively in business can hinge on something really simple—the habits you bring to your interactions with others.

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Organisational change and effective communication

By Goke Ilesanmi       In our just-concluded serial on effective communication in mergers and acquisitions, we said after a merger has taken effect, strategic communication is central to the integration of the two or more organisations into a more effective single entity. We added that this therefore requires change communication. This is why I

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Enhancing your business communication with persuasive headings

By Goke Ilesanmi             Most times when we look at a male and say he is handsome or look at a female and say she is beautiful, our compliment is basically based on the attractiveness of the head region which houses the face, teeth, lips, etc. That is why irrespective of how good

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Organisational crises and effective communication strategy

By Goke Ilesanmi         It is a reality that all corporate organisations are vulnerable to crises. In short, it is inevitable to be in business without experiencing situations involving lawsuits, sudden changes in company ownership or management, and other volatile situations on which stakeholders often focus.

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Using communication to achieve workplace harmony

By Goke Ilesanmi             Communication is one of the non-material tools of building productive relationships in the workplace. This is because partnering for performance is based on building relationships and communication is one of the key elements critical to building relationships.      When you are speaking with a co-worker, you need to think of

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Winning big business with effective proposals

By Goke Ilesanmi   One of the ways of enhancing your business by winning big and profitable business is through effective and persuasive business proposals.  If your service or product is the best in your industry, you need to communicate your uniqueness to the target customers in a way that relates to the specific needs

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Why managers must communicate effectively

By Goke Ilesanmi        Effective communication is critical to success in any endeavour. Companies and people that communicate effectively are very successful, while those that fail to do so are hardly or marginally successful. Reading for speed and comprehension, business writing, public speaking, etc., are becoming necessary skills for everyone today in the business

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Communicating Your Unique Selling Proposition

By Goke Ilesanmi   Life is about competition. Whether you are a businessman, student, job-seeker, worker or even a beggar, you are daily confronted with peer competition. To stay ahead of competition, you need to identify and effectively communicate your Unique Selling Proposition also known as “Unique Selling Point” or “Unique Sales Proposition”.  

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