Business Language and Communication

By Goke Ilesanmi Last week, we examined the technical feasibility, another segment of a feasibility study. We said it contains other sub-segments such as production planning; weights of raw materials and ingredients; equipment required; packaging and staffing levels, etc. We explained that once an entrepreneur has got information about potential consumers, their requirements and the […]

By Goke Ilesanmi Last week, as regards market analysis, we said although telephone or posted questionnaires are possible, in most developing countries, it is better to conduct a market survey by going out into areas where the producers expect to find consumers and asking people for their views. We added that a different set of

By Goke Ilesanmi Last week, we said a business plan is a formal document that communicates the direction of a business in a bid to accomplish its most important goal, that is, profitability. We added that whether you want to start a business or grow one, attract investors or obtain a loan, attempting to do

By Goke Ilesanmi In this discourse, we will be examining the importance of communicating the viability of your business through effective feasibility studies and business plans. A business plan is a formal document that communicates the direction of a business in a bid to accomplish its most important goal, that is, profitability. Profit does not

By Goke Ilesanmi Selling makes a major contribution to the economy and it is a profession to be proud of. Like any profession, it requires certain processes. And two processes which can have a major impact on a company?s profitability are sales forecasting and targeting. One of the things central to successful selling is writing

By Goke Ilesanmi Last week, we said persuasion can be variedly defined. We stressed that being able to successfully persuade others to align with your view(s) is a skill that can be developed through training and practice. We said experience shows that many people approach persuasion in a way that makes it difficult for them

By Goke Ilesanmi Persuasion can be variedly defined. At one level of definition, it is conceived as the process by which a communicator tries to influence the attitudes, values, belief system, or action of his listener(s) or audience. In other words, persuasion involves motivating the audience through the power of communication to voluntarily change their

By Goke Ilesanmi Life is about (healthy) competition. Whether you are a businessman, student, job-seeker, worker or even a beggar, you are daily confronted with peer competition. To stay ahead of competition, you need to identify and effectively communicate your Unique Selling Point (USP) also known as “Unique Selling Proposition”. Some years ago, a man

By Goke Ilesanmi All organisations, no matter what their size or scope, are held together by and perform their functions through the process of communication. Communication is indeed the channel of influence, the mechanism of change and the means of motivation that enables an organisation to reach its goal of productivity and profitability among others.

By Goke Ilesanmi Last week, we said there are four different skills of communication, that is, listening, reading, speaking and writing. We advised that business writing, especially for external communication to customers, suppliers, investors, etc., should be professionally handled because when it is done properly, it will enhance corporate image, boost business, among others.