GOKE ILESANMI

Business Management

Winning big business with effective proposals

By Goke Ilesanmi   One of the ways of enhancing your business by winning big and profitable business is through effective and persuasive business proposals.  If your service or product is the best in your industry, you need to communicate your uniqueness to the target customers in a way that relates to the specific needs […]

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Employing Modern Language of Competition

One word that is very critical and often misconstrued in business circles is “competition”. “Longman Dictionary of Contemporary English” (2005 edition) defines “competition” as “a situation in which people or organisations try to be more successful than other people or organisations”. Probably as a result of rigid and negative interpretation of this definition by people

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