GOKE ILESANMI

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Using case studies to achieve effective persuasion

By Goke Ilesanmi It is noteworthy that the ability to communicate persuasively is a skill that can be used in all aspects of our personal or business life. In short, it is said that the difference between an impotent conversationalist and the motivating communicator is the ability to persuade people to participate in win-win relationships.

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Other areas of business and effective e-mail communication (2)

By Goke Ilesanmi Last week, we said another area worthy of note in effective email communication is e-mail and job application. We said before you even conceive the idea of sending an email cover letter, you need to first make sure that you understand all the rules and guidelines for writing a dynamic cover letter.

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Other areas of business and effective e-mail communication

By Goke Ilesanmi Another area worthy of note is e-mail and job application. There are key strategies for sending email cover letters. We will discuss these strategies. It is noteworthy that you must ensure that you know the rules of a dynamic cover letter. Before you even conceive the idea of sending an email cover

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Tips & Traps for Writing an Effective Business Plan

Author: Greg Balanko-Dickson Publisher: McGraw-Hill Reviewer: Goke Ilesanmi Having an effective business plan is critical to the success of any business. That is why we are X-raying this text entitled “Tips & Traps for Writing an Effective Business Plan”. It is written by Greg Balanko-Dickson, a third-generation entrepreneur, Licensed Professional Business Coach and founding member

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Fundamentals of effective e-mail communication in business(2)

By Goke Ilesanmi Last week, we said electronic mail, called e-mail for short, is a system that allows people to send messages to each other by computer. We added that e-mail makes everything easier and faster including making a powerful business impression and establishing positive professional relationships.    We however examined some dos and don’ts

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Fundamentals of effective e-mail communication in business

By Goke Ilesanmi Electronic mail, called e-mail for short, is a system that allows people to send messages to each other by computer. E-mail makes everything easier and faster including making a powerful business impression and establishing positive professional relationships. The businessperson who uses the technology effectively and appropriately will see the results of that

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Persuasive proposals and positive business impacts

By Goke Ilesanmi Persuasion can be variedly defined. At one level of definition, it is conceived as the process by which a communicator tries to influence the attitudes, values, belief system, or action of his listener(s) or audience. In other words, persuasion involves motivating the audience through the power of communication to voluntarily change their

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