By Goke Ilesanmi Last week, we said electronic mail, called e-mail for short, is a system that allows people to send messages to each other by computer. We added that e-mail makes everything easier and faster including making a powerful business impression and establishing positive professional relationships. We however examined some dos and don’ts […]
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Author: Barry Farber Publisher: Elpac Publishing Reviewer: Goke Ilesanmi As a result of the importance of sales to sustainability and profitability of a business, we are X-raying this sales book entitled “Superstar Sales Secrets”, written by Barry Farber. Farber is the president of Farber Training Systems, Inc., and has trained thousands of salespeople, managers and
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By Goke Ilesanmi Electronic mail, called e-mail for short, is a system that allows people to send messages to each other by computer. E-mail makes everything easier and faster including making a powerful business impression and establishing positive professional relationships. The businessperson who uses the technology effectively and appropriately will see the results of that
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By Goke Ilesanmi Persuasion can be variedly defined. At one level of definition, it is conceived as the process by which a communicator tries to influence the attitudes, values, belief system, or action of his listener(s) or audience. In other words, persuasion involves motivating the audience through the power of communication to voluntarily change their
Driving Growth through Innovation Read More »
By Goke Ilesanmi Persuasion can be variedly defined. At one level of definition, it is conceived as the process by which a communicator tries to influence the attitudes, values, belief system, or action of his listener(s) or audience. In other words, persuasion involves motivating the audience through the power of communication to voluntarily change their
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Author: Hal Lancaster Publisher: Free Press Reviewer: Goke Ilesanmi Most employees face the challenge of getting promotion in the workplace. They adduce different (wrong) reasons for this. Such people need to read this book entitled “Promoting Yourself”. It is written by Hal Lancaster who spent more than 30 years at “The Wall Street Journal”
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By Goke Ilesanmi Last week, we said communication does not come easily to many managers who throughout most their careers have dealt almost entirely with hard facts and figures, not the soft people issues. We added that these managers may not be good enough as leaders. We stressed that many managers are uncomfortable about giving
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Author: Leo Oko Ogba (info@leookoogba.com) Publisher: Self-Publishing Pagination: 138 Pages Available on Amazon: https://www.amazon.com/dp/B092M51YC1 Reviewer: Goke Ilesanmi Experience, the maxim goes, is the best teacher. In short, valuable first-hand experience, accurate historical record and right education are capable of changing the mindset of any group of disgruntled people through potency of enlightenment and persuasion as
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Authors: Phillip Hunsaker and Anthony Alessandra Publisher: Simon & Schuster Inc. Reviewer: Goke Ilesanmi Managing people has always been a challenge. This is because people are difficult to manage and most managers too lack effective people-management skills. This is why I want us to discuss this book entitled “The Art of Managing People” this
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By Goke Ilesanmi Last week, we said the concept of mergers and acquisitions has long been considered one of the fastest routes to business growth, yet, experience has shown that most mergers fail to achieve the expected synergy and are more often counterproductive at the end of the day. We added that post-merger integration
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