Author: Andrew Griffiths Publisher: Diamond Publishing Reviewer: Goke Ilesanmi For any business to survive and achieve profitability, it needs customers. To get enough customers, effective marketing is very important. Let us therefore examine this text with the title 101 Ways to Market Your Business written by Andrew Griffiths. Griffiths is a 101 Series expert because […]
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By Goke Ilesanmi The concept of mergers and acquisitions has long been considered one of the fastest routes to business growth. Yet, experience has shown that most mergers fail to achieve the expected synergy and are more often counterproductive at the end of the day. Post-merger integration challenges are many. Even though nobody expects structural
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Author: Diane Darling Publisher: McGraw-Hill Reviewer: Goke Ilesanmi Networking is very important in whatever we do. Whether you want to get sales leads, find a new job, have new friends, enhance your career or get referrals, networking is one of your success tools. Diane Darling, the author of this text entitled “The Networking Survival Guide”
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By Goke Ilesanmi Last week, we said there are essentials of good writing that must be applied in speech-writing. We explained that some of these are conciseness, completeness, correctness, clarity and consideration. We added that courtesy, positive language, concreteness and sincerity are also parts of these fundamentals. We said conciseness is about being brief and
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Author: Sam Asekunowo Publisher: Xlibis Reviewer: Goke Ilesanmi Achieving long-lasting success in life requires a lot of strategic planning. This is especially so because great accomplishments are not attained by accident but through conscious efforts. Specifically, individuals and organisations that are thirsty for long-term success need to have their Plans A and B. Plan A
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By Goke Ilesanmi Last week, we said as a politician, for instance, you need to master the art of effective public speaking and persuasive communication to succeed because you must be able to convince the electorate and even win opposition over during electoral campaigns so that they can vote for you. We added that research
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Author: Michael LeBoeuf Publisher: Pastoral Care Publishing Reviewer: Goke Ilesanmi For any business to make profit and survive, it must have enough (loyal) customers. The decision of Dr. Michael LeBoeuf to write this book tagged How to Win Customers & Keep Them for Life is therefore a good one. LeBoeuf is an internationally published
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By Goke Ilesanmi Last week, we said to acquire the required proficiency in public speaking and presentations generally, you must be sincere to yourself by doing the necessary self-auditing for accurate self-awareness and then personal development or learning. We added that self-awareness is about having a clear perception of your personality, including strengths, weaknesses, thoughts,
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