GOKE ILESANMI

Goke

Driving Growth through Innovation

Author: Robert Tucker Publisher: Berrett Koehler Reviewer: Goke Ilesanmi The target of business people or corporate organisations is to achieve substantial growth and by implication profitability. Yet, it is very challenging to achieve appreciable growth (which signifies productivity) and profitability in the midst of competition. The solution is innovation, that is, conversion of new knowledge […]

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Fundamentals of effective e-mail communication in business

By Goke Ilesanmi Electronic mail, called e-mail for short, is a system that allows people to send messages to each other by computer. E-mail makes everything easier and faster including making a powerful business impression and establishing positive professional relationships. The businessperson who uses the technology effectively and appropriately will see the results of that

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Implementing business plan and strategy in your workplace

By Goke Ilesanmi Planning is very critical to business success. So also is strategy. In short, these two words are believed to be interchangeable or at least go together like Siamese twins. Little wonder that we have the phrase “strategic planning”. What is a business plan? A business plan is a formal document that articulates

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Using Case Studies to Achieve Effective Persuasion

By Goke Ilesanmi It is noteworthy that the ability to communicate persuasively is a skill that can be used in all aspects of our personal or business life. In short, it is said that the difference between an impotent conversationalist and the motivating communicator is the ability to persuade people to participate in win-win relationships.

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