GOKE ILESANMI

Goke

Salute to a 5-Star Humanitarian General and Rare Businessman on His Birthday

By Goke Ilesanmi One of the months I naturally look forward to with passionate consciousness is the month of September, the ninth month that coincidentally has nine letters. My anticipation about this month is not just because it marks the beginning of the EMBER months. Neither is it because it is the month that variedly […]

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Mastering tenses for effective business communication

By Goke Ilesanmi Attainment of potency in core grammatical concepts is very important to the effectiveness of our business and general communication. One of the grammatical concepts central to communication is the grammatical tense. Tense is any of the verb forms relating time to action. This time is basically divided into past, present and future.

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Effective persuasion and the role of case studies

By Goke Ilesanmi It is noteworthy that the ability to communicate persuasively is a skill that can be used in all aspects of our personal or business life. In short, it is said that the difference between an impotent conversationalist and the motivating communicator is the ability to persuade people to participate in win-win relationships.

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Mastering digital-age marketing communications skills(3)

By Goke Ilesanmi Last week, we examined guidelines for the digital marketing communications team. We said adoption of the Digital Marketing Communications strategy means there must be effective collaboration among the Information and Communications Technology, Marketing and Corporate Communication Departments to be able to achieve an impressive digital marketing result and corporate profitability. We discussed

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