Book Review

Blue Ocean Strategy

Authors: Chan Kim and Renee Mauborgne Publisher: Harvard Business School Publishing Reviewer: Goke Ilesanmi   Handling competition effectively to get appreciable market share and achieve profitability has always been a great challenge to most companies. This is why I want us to examine this book entitled “Blue Ocean Strategy”. It is co-authored by Chan Kim …

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101 Ways to Boost Your Performance

Author: John Fenton Publisher: Diamond Publishing Reviewer: Goke Ilesanmi   Performance is very critical to individual and corporate survival and progress. Therefore, any individual or corporate organisation that wants progress needs constant performance assessment. Regular performance assessment is also important for people and organisations that are already ahead, because complacency is very dangerous. This is …

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The Business Rules

Author: David Eichenbaum Publisher: Entrepreneur Media Inc. Reviewer: Goke Ilesanmi   Many businesses collapse because necessary rules are not observed. It is therefore necessary to examine this text entitled “The Business Rules”, with the subtitle “The Seven Irrefutable Laws That Determine All Business Success” to guide existing and prospective entrepreneurs. It is written by David …

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101 Ways to Market Your Business

Author:  Andrew Griffiths Publisher: Diamond Publishing Reviewer: Goke Ilesanmi   For any business to survive and achieve profitability, it needs customers. To get enough customers, effective and strategic marketing is very important. Let us therefore examine this text entitled “101 Ways to Market Your Business” written by Andrew Griffiths.   Griffiths is a professional marketing …

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