Book Review

Author: Michael Brett Publisher: Random House Reviewer: Goke Ilesanmi   The issue of finance is very critical to the day-to-day operation of corporate organisations. Therefore, everybody needs to be financially knowledgeable. This is why it is important to review this book “How to Read the Financial Pages”, written by Michael Brett. Brett is a freelance

Author: John Fenton Publisher: Diamond Publishing Reviewer: Goke Ilesanmi   Performance is very critical to individual and corporate survival and progress. Therefore, any individual or corporate organisation that wants progress needs constant performance assessment. Regular performance assessment is also important for people and organisations that are already ahead, because complacency is very dangerous. This is

Author: Brian Sher Publisher: Self Improvement Reviewer: Goke Ilesanmi   Money-making is one of the strongest desires of human beings. Whether young or old, everybody is thirsty for financial sufficiency. This is why I have decided to X-ray this text entitled “How to Make Money out of Thin Air”.   The text is written by

Author: David Eichenbaum Publisher: Entrepreneur Media Inc. Reviewer: Goke Ilesanmi   Many businesses collapse because necessary rules are not observed. It is therefore necessary to examine this text entitled “The Business Rules”, with the subtitle “The Seven Irrefutable Laws That Determine All Business Success” to guide existing and prospective entrepreneurs. It is written by David

Author: Julian Clay Publisher: Thorogood Publishing Reviewer: Goke Ilesanmi   Some businesses thrive better than others not because they produce better products or services but because they sell more than others through unique sales strategies. It is not out of place therefore to X-ray this text christened “Successful Selling Solutions”.   It is written by

Author:  Andrew Griffiths Publisher: Diamond Publishing Reviewer: Goke Ilesanmi   For any business to survive and achieve profitability, it needs customers. To get enough customers, effective and strategic marketing is very important. Let us therefore examine this text entitled “101 Ways to Market Your Business” written by Andrew Griffiths.   Griffiths is a professional marketing