Book Review

Author: Paul Mladjenovic Publisher: Wiley Publishing, Inc. Reviewer: Goke Ilesanmi          One of the fastest and easiest (though also risky) routes to achieving financial sufficiency is stock investing. It is therefore important for us to X-ray this book christened “Stock Investing for Dummies” to educate people on stock investing. It is written by Paul Mladjenovic, […]

Author: John Maxwell Publisher: Thomas Nelson Reviewer: Goke Ilesanmi Everything, they say, rises and falls on leadership. That is why we are reviewing this book entitled “The 21 Most Powerful Minutes in a Leader’s Day” this week. John Maxwell, author of this book is the founder of INJOY, a leadership development institute. Maxwell says it

Author: Brian Sher Publisher: Prima Publishing Reviewer: Goke Ilesanmi   It is said that rich people apply some principles that others either ignore or are ignorant of. My resolve to unveil these principles informs the choice of this book tagged “What Rich People Know & Desperately Want to Keep Secret” for review this week. It

Author: Greg Balanko-Dickson Publisher: McGraw-Hill Reviewer: Goke Ilesanmi Having an effective business plan is critical to the success of any business. That is why we are X-raying this text entitled “Tips & Traps for Writing an Effective Business Plan”. It is written by Greg Balanko-Dickson, a third-generation entrepreneur, Licensed Professional Business Coach and founding member

Author: Barry Farber Publisher: Elpac Publishing Reviewer: Goke Ilesanmi As a result of the importance of sales to sustainability and profitability of a business, we are X-raying this sales book entitled “Superstar Sales Secrets”, written by Barry Farber.  Farber is the president of Farber Training Systems, Inc., and has trained thousands of salespeople, managers and

By Goke Ilesanmi Persuasion can be variedly defined. At one level of definition, it is conceived as the process by which a communicator tries to influence the attitudes, values, belief system, or action of his listener(s) or audience. In other words, persuasion involves motivating the audience through the power of communication to voluntarily change their

Author: Hal Lancaster Publisher: Free Press Reviewer: Goke Ilesanmi   Most employees face the challenge of getting promotion in the workplace. They adduce different (wrong) reasons for this. Such people need to read this book entitled “Promoting Yourself”. It is written by Hal Lancaster who spent more than 30 years at “The Wall Street Journal”

Author: Leo Oko Ogba (info@leookoogba.com) Publisher: Self-Publishing Pagination: 138 Pages Available on Amazon: https://www.amazon.com/dp/B092M51YC1 Reviewer: Goke Ilesanmi   Experience, the maxim goes, is the best teacher. In short, valuable first-hand experience, accurate historical record and right education are capable of changing the mindset of any group of disgruntled people through potency of enlightenment and persuasion as

Authors: Phillip Hunsaker and Anthony Alessandra Publisher: Simon & Schuster Inc. Reviewer: Goke Ilesanmi     Managing people has always been a challenge. This is because people are difficult to manage and most managers too lack effective people-management skills. This is why I want us to discuss this book entitled “The Art of Managing People” this

Author: Andrew Griffiths Publisher: Diamond Publishing Reviewer: Goke Ilesanmi For any business to survive and achieve profitability, it needs customers. To get enough customers, effective marketing is very important. Let us therefore examine this text with the title 101 Ways to Market Your Business written by Andrew Griffiths. Griffiths is a 101 Series expert because