Book Review

The Business Rules

Author: David Eichenbaum Publisher: Entrepreneur Media Inc. Reviewer: Goke Ilesanmi   Many businesses collapse because necessary rules are not observed. It is therefore necessary to examine this text entitled “The Business Rules”, with the subtitle “The Seven Irrefutable Laws That Determine All Business Success” to guide existing and prospective entrepreneurs. It is written by David …

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101 Ways to Market Your Business

Author:  Andrew Griffiths Publisher: Diamond Publishing Reviewer: Goke Ilesanmi   For any business to survive and achieve profitability, it needs customers. To get enough customers, effective and strategic marketing is very important. Let us therefore examine this text entitled “101 Ways to Market Your Business” written by Andrew Griffiths.   Griffiths is a professional marketing …

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