Business Language and Communication

By Goke Ilesanmi Most times, when we look at a male and say he is handsome or look at a female and say she is beautiful, our compliment is basically based on the attractiveness of the head region which houses the face, teeth, lips, etc. That is why irrespective of how good the bodily frame […]

By Goke Ilesanmi Last week, we examined guidelines for the digital marketing communications team. We said adoption of the Digital Marketing Communications strategy means there must be effective collaboration among the Information and Communications Technology, Marketing and Corporate Communication Departments to be able to achieve an impressive digital marketing result and corporate profitability. We discussed

By Goke Ilesanmi Last week, we said the concept of effective communication, whether Marketing Communications and/or Corporate Communication, has changed in scope and dynamics in this digital age with the multiplicity of technological devices and social media platforms. We added that the world is now a global village with many business and career opportunities as

By Goke Ilesanmi The concept of effective communication, whether Marketing Communications and/or Corporate Communication, has changed in scope and dynamics in this digital age with the multiplicity of technological devices and social media platforms. The world is now a global village with many business and career opportunities as well as global threats of competition. We

By Goke Ilesanmi Persuasion can be variedly defined. At one level of definition, it is conceived as the process by which a communicator tries to influence the attitudes, values, belief system, or action of his listener(s) or audience. In other words, persuasion involves motivating the audience through the power of communication to voluntarily change their

By Goke Ilesanmi All organisations, no matter what their size or scope, are held together by and perform their functions through the process of communication. Communication is indeed the channel of influence, the mechanism of change and the means of motivation that enables an organisation to reach its goal of productivity and profitability among others.

By Goke Ilesanmi We are now in the super-active period of electioneering in Nigeria, that is, the volatile period of political or electoral campaigns, beginning with the primary elections of political parties. It is worrisome that the political language, communication or messages of most of the political aspirants and their teeming campaign handlers and supporters

By Goke Ilesanmi Last week, we said the first rule of persuasion is to establish your credibility. We explained that politically, thus, there is need for credibility of a message and even of those delivering the message. We emphasised that to achieve this, there should not be intimidation, expression of desperation in the form defamation

By Goke Ilesanmi Last week, we said some of the additional political communication skills that politicians and campaign handlers need to master through training are Linguistic Diplomacy and Maturity in Political Speeches/Electoral Campaigns; Use of Powerful Introduction, Agility, Deportment, Vocal Rapidity, Mixed Styles, Codemixing, Codeswitching, etc.; Use of Personal Voice, Emphasis, Rhetorical Expressions, Imperative Statements

By Goke Ilesanmi Last week, we said we are now in the volatile period of political or electoral campaigns, beginning with the primary elections of political parties. We stressed that it is worrisome that the political language, communication or messages of most of the political aspirants and their teeming campaign handlers and supporters during the