Author: Elekima Ekine
Publisher: ATR BOOKWORKS
Reviewer: Goke Ilesanmi
It is a reality that almost everyone wants to be financially rich. Of course, that is why many people are working or engaging in one business or another. But it is not everyone that has discovered where money is. That is why we are examining this text entitled “Where Money Is Hiding” this week. It is written by Reverend Elekima Ekine, based in Ibadan, Oyo State.
He says without money, destinies will remain unfulfilled. This author asserts that until you overcome the compromise of money, you will not be released into the fullness that God has for you. Ekine adds that we all need money to be relevant and make meaningful impacts in life, hence the need to discuss money. He discloses that people have different perspectives about sources of getting money and how to attract wealth.
Ekine therefore quotes Isaiah 45:3 thus: “… And I will give thee the treasures of darkness, and hidden riches of secret places, that thou mayest know that I, the LORD, which call thee by thy name, am the God of Israel.” This author submits that this implies that money is hidden in secret and unexpected places and therefore the purpose of this book is to help you discover where money is hiding by employing practical applications.
This text contains 11 chapters. Chapter one is entitled “Money is hiding in relationships”. In the words of Ekine here, “The first clue to money’s hiding place is our definition: A neutral instrument of exchange agreed to by any two people. I want you to take note of the phrase, ‘agreed to by any two people’. When you begin to talk about agreement between two or more people you are talking about relationship.” This author adds that the amount of money you have within your reach is not defined by what is in your bank account but the network of relationships you have built. He predicates this assertion on the fact that if you need money but lack the network of relationships that can assist you get it, then, you may not be able to meet your financial needs.
Chapter two is based on the subject matter of money hiding in needs, problems and desires. Here, this author says money is hiding in people because where people are, there are needs, problems and desires. He expatiates that where there are needs, problems and desires, there is no shortage of opportunities to make money as money comes when you can find solutions to identified problems. This author differentiates between people’s problems and needs.
According to him, “For instance, someone’s toothache is the dentist’s opportunity of locating money. That is not a need, but a problem. All you need to do is identify problems around you, find solutions to them and let people know you have answer to their problems.” He educates that the next thing to problems and needs is desire. Ekine asserts that desires are not necessarily needs and they may or may not be problems. This author says, for instance, to travel on a plane, you do not have to go first class, therefore going first class is a desire to make a statement.
In his words, “Therefore people pay more for their desires. In other words, there is more money in answering to people’s desires than there is in meeting needs… If you want to locate more money than you have been doing in meeting people’s needs and solving their problems, then begin to answer to people’s desires.”
Chapter three is christened “Money is ideas”. Here, Ekine educates that to be able to locate money in people’s problems, needs and desires, you need ideas. Ideas, according to this author, turn problems, needs and desires into money-making opportunities. “This is why it is said that people with ideas rule the world…Money lives in ideas,” explains this author.
In chapters four to seven, Ekine analytically X-rays concepts such as money is hiding in vision; money is hiding in work; money is hiding in abilities and money is hiding in waste.
Chapter eight focuses on the issue of money hiding in time. Ekine says money is hiding in time and the amount of time you locate in time depends on the amount of time within your control. He educates that whoever controls your time controls how much money you make.
In chapters nine to 11, Ekine beams his intellectual searchlight on the concepts of money hiding in its seed, money hiding in your employees and money hiding in God.
Conceptually, this book is creative and impressive. As regards style, this text is on the high rung of the excellence ladder. For instance, the language is simple and the subject matter presentation very didactic. These are expected, given the background of the author as a pastor who knows the importance of simplicity of language and detailed illustrations to effective communication and understanding.
Ekine generously employs biblical allusions to achieve conceptual reinforcement and lend credibility to the overall subject matter. This author deliberately repeats the main clause “Money is hiding”, in all the 11 chapters, as a constant reminder of the answers to the suspense and anticipation created by the title of the book.
What’s more, the title of the text conjures an image and personifies money as if it were a human being that could hide. The cover design of the text radiates high aesthetic appeal and the (inner) layout very eye-friendly. Ekine employs graphical embroidery to achieve visual reinforcement of readers’ understanding. He includes Golden Nuggets section at the end of each chapter to offer major points to readers.
However, on page xiv, “…different perspective” is used instead of “…different perspectives”. Another error, which is that of punctuation is “… peoples’ problems” (page 43), instead of people’s problems”.
Generally, this work of high intellectual creativity is a reservoir of rare financial knowledge as it conveys interface between biblical principles and financial education. It is a must-read and the tips must-apply for those who are ready to free themselves from the chains of financial lack or insufficiency. The book is fantastic.
GOKE ILESANMI (FIIM, FIMC, CMC), CEO of Gokmar Communication Consulting, is an International Platinum Columnist, Professional Public Speaker, Career Mgt Coach and Certified Mgt Consultant. He is also a Book Reviewer, Biographer and Editorial Consultant.
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