GOKE ILESANMI

Goke

Potency of grammatical voice in business communication

By Goke Ilesanmi Another concept critical to effective business communication is grammatical voice. Communication is simply defined as the process by which information is shared between two people or organisations, or among individuals, etc. We need to be very conscious of the way we use language in communication, and this takes us to the issue […]

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Communicating the viability of your business(5)

By Goke Ilesanmi  Last week, we further discussed technical feasibility, another segment of a feasibility study. We examined other sub-segments such as equipment required; packaging and staffing levels, etc. We explained that the weight of food that should be processed at each stage is normally calculated in kg per hour. We said this information then

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Be Your Own Brand

Authors: David McNally and Karl D. Speak Publisher: Jetmove Publishing Reviewer: Goke Ilesanmi Anyone that wants to succeed in life needs to create and build a personal brand. That is why we are examining this text entitled “Be Your Own Brand” this week. It is written by David McNally and Karl D. Speak. McNally has

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Communicating the viability of your business(4)

By Goke Ilesanmi Last week, we examined the technical feasibility, another segment of a feasibility study. We said it contains other sub-segments such as production planning; weights of raw materials and ingredients; equipment required; packaging and staffing levels, etc. We explained that once an entrepreneur has got information about potential consumers, their requirements and the

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Leaders Talk Leadership

Editors: Meredith Ashby and Stephen Miles Publisher: Oxford University Press, Inc Reviewer: Goke Ilesanmi   This text “Leaders Talk Leadership” with the subtitle “Top Executives Speak Their Minds” is edited by Meredith Ashby and Stephen Miles, business analysts at Heidrick & Struggles International, Inc, the world’s premier executive search and leadership services consulting firm. Ashby

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Communicating the viability of your business(3) By Goke Ilesanmi

By Goke Ilesanmi Last week, as regards market analysis, we said although telephone or posted questionnaires are possible, in most developing countries, it is better to conduct a market survey by going out into areas where the producers expect to find consumers and asking people for their views. We added that a different set of

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The Real Estate Coach

Author: Bradley Sugars Publisher: McGraw-Hill Reviewer: Goke Ilesanmi   This text entitled “The Real Estate Coach” with the subtitle “A Story of Real Estate Investment Success”, is written by Bradley Sugars, a renowned entrepreneur, author and business coach who has helped nearly a million clients around the world to achieve business success. Sugars is the

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