By Goke Ilesanmi Last week, we examined the technical feasibility, another segment of a feasibility study. We said it contains other sub-segments such as production planning; weights of raw materials and ingredients; equipment required; packaging and staffing levels, etc. We explained that once an entrepreneur has got information about potential consumers, their requirements and the
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Editors: Meredith Ashby and Stephen Miles Publisher: Oxford University Press, Inc Reviewer: Goke Ilesanmi This text “Leaders Talk Leadership” with the subtitle “Top Executives Speak Their Minds” is edited by Meredith Ashby and Stephen Miles, business analysts at Heidrick & Struggles International, Inc, the world’s premier executive search and leadership services consulting firm. Ashby
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By Goke Ilesanmi Last week, as regards market analysis, we said although telephone or posted questionnaires are possible, in most developing countries, it is better to conduct a market survey by going out into areas where the producers expect to find consumers and asking people for their views. We added that a different set of
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By Goke Ilesanmi Last week, we said a business plan is a formal document that communicates the direction of a business in a bid to accomplish its most important goal, that is, profitability. We added that whether you want to start a business or grow one, attract investors or obtain a loan, attempting to do
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Author: Andrew Griffiths Publisher: Diamond Publishing Reviewer: Goke Ilesanmi This week, we are reviewing another book in Andrew Griffiths’ 101 Series. It is said that customers are the most powerful chief executive officers who can fire all the people in an organisation, including the business owner(s). This is because the moment customers stop buying
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By Goke Ilesanmi In this discourse, we will be examining the importance of communicating the viability of your business through effective feasibility studies and business plans. A business plan is a formal document that communicates the direction of a business in a bid to accomplish its most important goal, that is, profitability. Profit does not
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Author: Richard Dare Ajiboye Publisher: Anchor Communications Ltd Reviewer: Goke Ilesanmi One of the ways to get smooth career advancement is mastery of effective management of one’s boss. This is especially imperative because it is the boss that will assess one’s performance and recommend one for promotion. So by implication, those who do not
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By Goke Ilesanmi Selling makes a major contribution to the economy and it is a profession to be proud of. Like any profession, it requires certain processes. And two processes which can have a major impact on a company?s profitability are sales forecasting and targeting. One of the things central to successful selling is writing
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Author: Elekima Ekine Publisher: ATR BOOKWORKS Reviewer: Goke Ilesanmi It is a reality that almost everyone wants to be financially rich. Of course, that is why many people are working or engaging in one business or another. But it is not everyone that has discovered where money is. That is why we are examining
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By Goke Ilesanmi Last week, we said persuasion can be variedly defined. We stressed that being able to successfully persuade others to align with your view(s) is a skill that can be developed through training and practice. We said experience shows that many people approach persuasion in a way that makes it difficult for them
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