Author: Barry J. Farber Publisher: Religious Broadcasting Reviewer: Goke Ilesanmi We are examining this book this week because selling is very critical to business success. Farber, author “Superstar Sales Secrets” reviewed recently, is the president of Farber Training Systems, Inc. He has trained thousands of salespeople, managers and trainers to reach new levels of
Sales Secrets from Your Customers Read More »
By Goke Ilesanmi Persuasion can be variedly defined. At one level of definition, it is conceived as the process by which a communicator tries to influence the attitudes, values, belief system, or action of his listener(s) or audience. In other words, persuasion involves motivating the audience through the power of communication to voluntarily change their
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By Goke Ilesanmi Variety, the maxim goes, is the spice of life. Variety indeed makes life more interesting, especially when we consider the impacts of the diversity of our mindsets on emotional counterbalance in the society. Just imagine how this world would have been if it were occupied by selfish and heartless people alone! Definitely,
Otunba Odeyeyiwa: Celebrating a Philanthropic Entrepreneur at 50 Read More »
By Goke Ilesanmi Life is about (healthy) competition. Whether you are a businessman, student, job-seeker, worker or even a beggar, you are daily confronted with peer competition. To stay ahead of competition, you need to identify and effectively communicate your Unique Selling Point (USP) also known as “Unique Selling Proposition”. Some years ago, a man
Communicating your unique selling point Read More »
The founding members of the Country Chief Data Officer (CDO) Ambassador programme, the MITCDOIQ Symposium (www.MITCDOIQ.org), the International Society of Chief Data Officers (www.isCDO.org) and the CDO Magazine (www.cdomagazine.tech) have announced the appointment of Ambassador (Dr) Oyedokun Oyewole, Founder/President and Chairman, Governing Council of the Institute of Information Management (IIM), Africa as the Country Chief
Oyewole appointed Country CDO Ambassador for Nigeria Read More »
By Goke Ilesanmi All organisations, no matter what their size or scope, are held together by and perform their functions through the process of communication. Communication is indeed the channel of influence, the mechanism of change and the means of motivation that enables an organisation to reach its goal of productivity and profitability among others.
Communicating effectively as a manager Read More »
By Goke Ilesanmi Last week, we said there are four different skills of communication, that is, listening, reading, speaking and writing. We advised that business writing, especially for external communication to customers, suppliers, investors, etc., should be professionally handled because when it is done properly, it will enhance corporate image, boost business, among others.
Mastering the essentials of effective business writing(2) Read More »
By Goke Ilesanmi There are four different skills of communication. These are listening, reading, speaking and writing. Listening and reading are technically referred to as “receptive skills” because they are about assimilation; while speaking and writing are called “transmitting skills” because they are about articulation or dissemination. Mastery of all these skills is very important.
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Author: Ron Hoff Publisher: Andrews and McMeel Reviewer: Goke Ilesanmi One of the essentials of good communication is brevity. This is why I want us to X-ray this week, this book entitled “Say It in Six”, with the subtitle “How to Say Exactly What You Mean in Six Minutes or Less”, written by Ron Hoff,
By Goke Ilesanmi One thing that makes intellectual activities interesting is creativity. That is, ability to think outside of the intellectual box and transplant ideas from their original areas for meaningful application elsewhere. To be able to determine potential for success in the face of competition in business, existing and prospective entrepreneurs basically try to
Deploying business-analysis tool for effective communication Read More »