By Goke Ilesanmi By concentrating on your specific audience, you will be able to write more focused, concise and effective correspondence, proposals and reports. If you have done the necessary research, formulated a sensible proposal, and even rewritten the final draft for your presentation at a staff meeting. The only factor you have failed to […]
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Author: Andrew Griffiths Publisher: Diamond Publishing Reviewer: Goke Ilesanmi Andrew Griffiths, the author of this book entitled “Secrets to Building a Winning Business” is a professional marketing consultant, as well as a director of an Australian company called The Marketing Professionals. Griffiths is an accomplished trainer and a reputable public speaker. He specialises in trouble-shooting
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By Goke Ilesanmi Selling is basically about persuasion. That is, the art of getting people to go along with your points of view, to see everything your own way. Persuasion is the ability to induce beliefs and values in other people by influencing their thoughts and actions through specific strategies. The ability to influence the
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By Goke Ilesanmi Last week, we examined the Harvard Negotiation Project tagged called “Seven Elements framework” as regards negotiation. We said there is no disputing the fact that most people are not natural or born negotiators. We added that the good news is that research consistently shows that most people can significantly improve on
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The Institute of Information Management (IIM) Africa has inducted new members into its fold in a bid to boost its membership. The induction held during the annual national summit, induction and investiture ceremony of the Institute in Abuja at the weekend. Speaking on the ceremony’s theme of “Electronic Transmission of Election Results: Digitalisation of Politics
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By Goke Ilesanmi Last week, we stressed the need for clarifying goals. We explained that from the discussion, the goals, interests and viewpoints of both sides in a disagreement need to be clarified. We said it is helpful to list these factors in order of priority because through clarification, it is often possible to identify
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By Goke Ilesanmi Last week, we said embracing and mastering essentials of effective negotiation as individuals, educational institutions, corporate organisations and governments is very imperative. We explained that negotiation simply refers to the way through which people settle differences and a process by which compromise or agreement is reached while avoiding argument and dispute. We
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By Goke Ilesanmi Who can remind me of the number of times that various labour unions have embarked on industrial actions in this country? Of course, the simple answer is that we have lost count. It is noteworthy that the Academic Staff Union of Universities (ASUU) just suspended an eight-month strike. Series of industrial actions
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By Goke Ilesanmi Nigerians are very creative. Some years ago, foreign music held our airwaves hostage. But today, local music has taken over and the industry is growing in leaps and bounds. The comedy/emcee segment of the entertainment industry is growing too. We now have many “talented” comedians and emcees offering great entertainment. Entertainment is
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…as General Superintendent, Zonal Superintendent advise on spiritual growth By Goke Ilesanmi It was a mixed bag of massive spiritual reawakening, intellectual empowerment and physical excitement as the Christ Apostolic Church, Ikeja Zone, Lagos celebrated its 2022 annual founders’ day christened “Ikeja Day”, between Tuesday, October 4 and Sunday, October 9. The one-week celebration which
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