By Goke Ilesanmi One of the months I naturally look forward to with passionate consciousness is the month of September, the ninth month that coincidentally has nine letters. My anticipation about this month is not just because it marks the beginning of the EMBER months. Neither is it because it is the month that variedly
Salute to a 5-Star Humanitarian General and Rare Businessman on His Birthday Read More »
By Goke Ilesanmi Attainment of potency in core grammatical concepts is very important to the effectiveness of our business and general communication. One of the grammatical concepts central to communication is the grammatical tense. Tense is any of the verb forms relating time to action. This time is basically divided into past, present and future.
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By Goke Ilesanmi It is noteworthy that the ability to communicate persuasively is a skill that can be used in all aspects of our personal or business life. In short, it is said that the difference between an impotent conversationalist and the motivating communicator is the ability to persuade people to participate in win-win relationships.
Effective persuasion and the role of case studies Read More »
By Goke Ilesanmi Last week, we said most times, when we look at a male and say he is handsome or look at a female and say she is beautiful, our compliment is basically based on the attractiveness of the head region which houses the face, teeth, lips, etc. We said the same is true
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By Goke Ilesanmi Most times, when we look at a male and say he is handsome or look at a female and say she is beautiful, our compliment is basically based on the attractiveness of the head region which houses the face, teeth, lips, etc. That is why irrespective of how good the bodily frame
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Author: Paul Mladjenovic Publisher: Wiley Publishing, Inc. Reviewer: Goke Ilesanmi One of the fastest and easiest (though also risky) routes to achieving financial sufficiency is stock investing. It is therefore important for us to X-ray this book christened “Stock Investing for Dummies” to educate people on stock investing. It is written by Paul Mladjenovic,
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By Goke Ilesanmi Last week, we examined guidelines for the digital marketing communications team. We said adoption of the Digital Marketing Communications strategy means there must be effective collaboration among the Information and Communications Technology, Marketing and Corporate Communication Departments to be able to achieve an impressive digital marketing result and corporate profitability. We discussed
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Editors: Paula Martin and Karen Tate Publisher: John Wiley and Sons, Inc Reviewer: Goke Ilesanmi Project management, the process of guiding a project from the beginning through the middle to the end is indeed very taxing. This is because the project manager coordinates other professionals to achieve results. It is therefore a big intellectual relief
Getting Started in Project Management Read More »
By Goke Ilesanmi Last week, we said the concept of effective communication, whether Marketing Communications and/or Corporate Communication, has changed in scope and dynamics in this digital age with the multiplicity of technological devices and social media platforms. We added that the world is now a global village with many business and career opportunities as
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Editors: Meredith Ashby and Stephen Miles Publisher: Oxford University Press, Inc Reviewer: Goke Ilesanmi Leadership, they say, is key to everything. That is why we are reviewing this book entitled “Leaders Talk Leadership” with the subtitle “Top Executives Speak Their Minds” this week. It is edited by Meredith Ashby and Stephen Miles, business analysts at
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