Author: Kim Tasso Publisher: Thorogood Reviewer: Goke Ilesanmi Kim Tasso, the author of this text entitled “Dynamic Practice Development” with the subtitle “Selling Skills and Techniques for the Professions”, is an independent consultant. Tasso was the first director of marketing at Nabarro Nathanson between 1989 and 1993. Before that, she had been the first marketing […]
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By Goke Ilesanmi Apart from packaging a great curriculum vitae (CV), you also need the reinforcement of a persuasive cover or application letter to boost your chances of being invited for a job interview. A cover letter, variedly called “letter of application”, “letter of introduction”, “transmittal letter” and “broadcast letter” is a letter that no
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Author: Ron Hoff Publisher: Andrews and McMeel Reviewer: Goke Ilesanmi It is a fact that brevity is one of the essentials of good communication. This is why I want us to X-ray this week, this book entitled “Say It in Six”, with the subtitle “How to Say Exactly What You Mean in Six Minutes or
By Goke Ilesanmi Failure to send the right messages will often result in loss of business, low morale in the workplace or soured friendships. If you are in customer service section, for instance, you need to think about the message you are giving customers. Do you really try to do everything possible or is your
Impacts of effective body language on your business Read More »
Author: Tom Massey Publisher: Religious Broadcasting Inc. Reviewer: Goke Ilesanmi High performance is very critical to the survival of any organisation or individual. This is why I want us to examine this text entitled “Ten Commitments for Building High Performance Teams”. It is written by Dr. Tom Massey, a corporate leadership trainer and coach with
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By Goke Ilesanmi One thing that makes intellectual activities interesting is creativity. That is, ability to think outside of the intellectual box and transplant ideas from their original areas for meaningful application elsewhere. To be able to determine potential for success in the face of competition in business, existing and prospective entrepreneurs basically try to
Effective communication through the business-analysis tool Read More »
The remains of the late Deaconess Comfort Adedoja Alimson will be committed to mother earth on Saturday, May 14 at Ijebu-Ode, Ogun State. The late Deaconess Alimson, mother-in-law to Goke Ilesanmi, columnist with Nigerian NewsDirect Newspaper and Publisher, www.gokeilesanmi.com.ng, died on Tuesday, April 19, 2022 at the age of 83 years. According to the burial
Deaconess Alimson for burial Saturday, May 14 at Ijebu-Ode Read More »
Author: Steven Brown Publisher: Fleming H. Revell Reviewer: Goke Ilesanmi Most corporate organisations collapse today as a result of ineffective management. This is because most people find themselves in managerial positions without prior training or preparation. Many fatal errors are therefore committed by such managers which negatively affect their organisations. It is therefore necessary for
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By Goke Ilesanmi Last week, we said the Personal interests/Hobbies segment has advantages and disadvantages. We explained that it can indicate a skill or area of knowledge which is related to the goal, such as “playing football”, for somebody looking for a job as a Physical Education teacher, etc. We added however that the segment
Author: David Ray Publisher: Inner Eye Publishing Reviewer: Goke Ilesanmi One of the ways to get rich is through exploitation of our talents. At times, these talents are hidden and need to be unveiled. That is why David Ray, an exceptionally brilliant motivational writer, endowed with the skill of appreciable analytical details has written this
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