By Goke Ilesanmi Last week, we said the concept of effective communication, whether Marketing Communications and/or Corporate Communication, has changed in scope and dynamics in this digital age with the multiplicity of technological devices and social media platforms. We added that the world is now a global village with many business and career opportunities as […]
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Editors: Meredith Ashby and Stephen Miles Publisher: Oxford University Press, Inc Reviewer: Goke Ilesanmi Leadership, they say, is key to everything. That is why we are reviewing this book entitled “Leaders Talk Leadership” with the subtitle “Top Executives Speak Their Minds” this week. It is edited by Meredith Ashby and Stephen Miles, business analysts at
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By Goke Ilesanmi The concept of effective communication, whether Marketing Communications and/or Corporate Communication, has changed in scope and dynamics in this digital age with the multiplicity of technological devices and social media platforms. The world is now a global village with many business and career opportunities as well as global threats of competition. We
Mastering digital-age marketing communications skills Read More »
The Institute of Information Management (IIM) Africa and Records and Information Management Awareness (RIMA) Foundation have commenced 2022 free National Awareness Campaign tagged “National Digital Transformation and Data Protection Awareness Campaign” in a bid to sensitise organisations on the importance of digital revolution and data preservation. The campaign debuted in 2020, following the directive issued
IIM Africa, RIMA Foundation begin 2022 digital transformation, data protection campaign Read More »
Author: Emmanuel Obeta Publisher: Self-Publishing Available on AMAZON Https://www.Amazon.com/dp/B0B55C9S8R Tel: +234 -8139322773; +234 -8034007393 Email: eobeta@gmail.com Reviewer: Goke Ilesanmi Branding is very critical to personal, business and organisational success. This is because it is the means through which businesses get credit for the quality they represent and deliver. It is also a familiar bridge across
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By Goke Ilesanmi Persuasion can be variedly defined. At one level of definition, it is conceived as the process by which a communicator tries to influence the attitudes, values, belief system, or action of his listener(s) or audience. In other words, persuasion involves motivating the audience through the power of communication to voluntarily change their
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Author: Bradley Sugars Publisher: McGraw-Hill Reviewer: Goke Ilesanmi The book “The Real Estate Coach” with the subtitle “A Story of Real Estate Investment Success”, is written by Bradley Sugars, a renowned entrepreneur, author and business coach who has helped nearly a million clients around the world to achieve business success. Sugars is the founder of
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By Goke Ilesanmi All organisations, no matter what their size or scope, are held together by and perform their functions through the process of communication. Communication is indeed the channel of influence, the mechanism of change and the means of motivation that enables an organisation to reach its goal of productivity and profitability among others.
Need for managers to communicate effectively Read More »
By Goke Ilesanmi We are now in the super-active period of electioneering in Nigeria, that is, the volatile period of political or electoral campaigns, beginning with the primary elections of political parties. It is worrisome that the political language, communication or messages of most of the political aspirants and their teeming campaign handlers and supporters
POLITICAL CAMPAIGNS AND NEED FOR CIVIL LANGUAGE AND EFFECTIVE PERSUASION Read More »
