By Goke Ilesanmi In this discourse, we will be examining the importance of communicating the viability of your business through effective feasibility studies and business plans. A business plan is a formal document that communicates the direction of a business in a bid to accomplish its most important goal, that is, profitability. Profit does not […]
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Author: Richard Dare Ajiboye Publisher: Anchor Communications Ltd Reviewer: Goke Ilesanmi One of the ways to get smooth career advancement is mastery of effective management of one’s boss. This is especially imperative because it is the boss that will assess one’s performance and recommend one for promotion. So by implication, those who do not
Is Your Boss Difficult? Read More »
By Goke Ilesanmi Selling makes a major contribution to the economy and it is a profession to be proud of. Like any profession, it requires certain processes. And two processes which can have a major impact on a company?s profitability are sales forecasting and targeting. One of the things central to successful selling is writing
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Author: Elekima Ekine Publisher: ATR BOOKWORKS Reviewer: Goke Ilesanmi It is a reality that almost everyone wants to be financially rich. Of course, that is why many people are working or engaging in one business or another. But it is not everyone that has discovered where money is. That is why we are examining
Where Money Is Hiding Read More »
By Goke Ilesanmi Last week, we said persuasion can be variedly defined. We stressed that being able to successfully persuade others to align with your view(s) is a skill that can be developed through training and practice. We said experience shows that many people approach persuasion in a way that makes it difficult for them
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Author: Barry J. Farber Publisher: Religious Broadcasting Reviewer: Goke Ilesanmi We are examining this book this week because selling is very critical to business success. Farber, author “Superstar Sales Secrets” reviewed recently, is the president of Farber Training Systems, Inc. He has trained thousands of salespeople, managers and trainers to reach new levels of
Sales Secrets from Your Customers Read More »
By Goke Ilesanmi Persuasion can be variedly defined. At one level of definition, it is conceived as the process by which a communicator tries to influence the attitudes, values, belief system, or action of his listener(s) or audience. In other words, persuasion involves motivating the audience through the power of communication to voluntarily change their
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By Goke Ilesanmi Variety, the maxim goes, is the spice of life. Variety indeed makes life more interesting, especially when we consider the impacts of the diversity of our mindsets on emotional counterbalance in the society. Just imagine how this world would have been if it were occupied by selfish and heartless people alone! Definitely,
Otunba Odeyeyiwa: Celebrating a Philanthropic Entrepreneur at 50 Read More »
Author: Waheed Aremu Publisher: Waheed Aremu Reviewer: Goke Ilesanmi It is a truism that many accounting frauds have shaken the confidence of investors in the reliability of financial reports in the last few years. The large number of instances of financial reporting frauds and failure of certified auditors to discover the frauds are indeed
Fraud Prevention Guide Read More »
By Goke Ilesanmi Life is about (healthy) competition. Whether you are a businessman, student, job-seeker, worker or even a beggar, you are daily confronted with peer competition. To stay ahead of competition, you need to identify and effectively communicate your Unique Selling Point (USP) also known as “Unique Selling Proposition”. Some years ago, a man
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