GOKE ILESANMI

Goke

Communicating the viability of your business

By Goke Ilesanmi In this discourse, we will be examining the importance of communicating the viability of your business through effective feasibility studies and business plans. A business plan is a formal document that communicates the direction of a business in a bid to accomplish its most important goal, that is, profitability. Profit does not […]

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Fundamentals of effective persuasive communication(2)

By Goke Ilesanmi Last week, we said persuasion can be variedly defined. We stressed that being able to successfully persuade others to align with your view(s) is a skill that can be developed through training and practice. We said experience shows that many people approach persuasion in a way that makes it difficult for them

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Sales Secrets from Your Customers

Author: Barry J. Farber Publisher: Religious Broadcasting Reviewer: Goke Ilesanmi        We are examining this book this week because selling is very critical to business success. Farber, author “Superstar Sales Secrets” reviewed recently, is the president of Farber Training Systems, Inc. He has trained thousands of salespeople, managers and trainers to reach new levels of

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Fundamentals of effective persuasive communication

By Goke Ilesanmi Persuasion can be variedly defined. At one level of definition, it is conceived as the process by which a communicator tries to influence the attitudes, values, belief system, or action of his listener(s) or audience. In other words, persuasion involves motivating the audience through the power of communication to voluntarily change their

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Otunba Odeyeyiwa: Celebrating a Philanthropic Entrepreneur at 50

By Goke Ilesanmi Variety, the maxim goes, is the spice of life. Variety indeed makes life more interesting, especially when we consider the impacts of the diversity of our mindsets on emotional counterbalance in the society. Just imagine how this world would have been if it were occupied by selfish and heartless people alone! Definitely,

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Communicating your unique selling point

By Goke Ilesanmi Life is about (healthy) competition. Whether you are a businessman, student, job-seeker, worker or even a beggar, you are daily confronted with peer competition. To stay ahead of competition, you need to identify and effectively communicate your Unique Selling Point (USP) also known as “Unique Selling Proposition”. Some years ago, a man

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